We consider industries as friends and allies in the development of the state- Chief Minister Shri Chouhan

Virtual ground-breaking ceremony of New Zeal Fashion Wear Unit by Chief Minister
12 thousand will get employment in the unit costing Rs 250 crore
Production will start in the unit from September 2023

Chief Minister Shri Shivraj Singh Chouhan has said that we consider industries as friends and allies in the development of the state. Madhya Pradesh is an investor friendly state. Industrial groups should come to the state, train the local people and give them employment. Due to this, industries will prosper and employment opportunities will also be created for the people of the state. Chief Minister Shri Chouhan virtually participated in the ground-breaking ceremony of New Zeal Fashion Wear’s unit being started at Chhayan village of Badnawar tehsil of Dhar district from Samatva Bhawan, Chief Minister’s residence. Chief Minister Shri Chouhan also digitally unveiled the foundation stone. Industrial Policy and Investment Promotion Minister Shri Rajvardhan Singh Dattigaon was present in the event. Principal Secretary Mr. Manish Singh and other officials from Samatva Bhavan joined the programme. A short film was also screened on the activities of the company related to manufacturing of raincoats, winter jackets, sports wear, safety wear etc.

Chief Minister Shri Chouhan said that New Zealand Industry, which has a good reputation in the country and the world, is starting its unit in Badnavar. It is a matter of fortune for the region. 12 thousand people will also get employment in the area. The material made here will go to the countries of the world and India will also get foreign exchange. The Chief Minister said that it is a matter of happiness that employment will be provided especially to women in this unit. Families will also be empowered by this. The work of women empowerment is also going on through self-help groups in the state. Chief Minister Shri Chouhan also informed about the Ladli Laxmi Bahna Yojana to be started in the state.

Minister Shri Rajvardhan Singh Dattigaon said that the state is marching ahead on the path of continuous progress under the leadership of Chief Minister Shri Chouhan. 250 crores is being invested in Chhayaan by New Zeal Fashion Wear. The unit to be set up here will be based on modern technology.

Mr. Deenbandhu Gaurishankar Trivedi, Managing Director of New Zeal Fashion Wear, said that after the Bhoomi Pujan, the unit will be completed in four months and production will be started. 95 percent women will be given jobs in the unit. In the next 15 days the training of the local residents will be started. Mr. Trivedi told that the company works on the principle of “One Nation-One Pricing”.