YouTube Pranks have turned nasty and promote sexual abuse. Now NCW Chief has taken discover of those YouTubers

As the nation fights the coronavirus pandemic, one other pandemic of kinds has been unleashed by a sure part of so-called ‘content creators’ on YouTube. Crossing all traces of decency, some YouTubers have now resorted to ‘sexual abuse pranks’ with the National Commission of Women (NCW) chief, Rekha Sharma taking cognisance of the identical.After the difficulty of pranks that painting sexual abuse or rape was highlighted by a Twitter web page ‘Youth Against Rape,’ the place some content material creators on YouTube harass girls with out their consent, add movies on the platform and earn cash, NCW Chief Rekha Sharma has taken cognisance of such ‘sexual abuse pranks’.Concerningly, a number of the YouTubers have lakhs of subscribers and are even verified, content material creators. Youth Against Rape took to Twitter to say, “In the name of prank today’s generation is spreading filth, no relation is bared neither any sensitivity is portrayed. The girls are being touched publicly for such cringe content. Will, you still keep quiet seeing all this.”Guess what’s the brand new pattern? Sexual abuse within the title of pranks! The best method to invade consent and earn cash on YouTube, is by beginning a prank channel! It’s essentially the most seen content material by Indians! @NCWIndia @rsprasad @PrakashJavdekar @sharmarekha @DCP_CCC_Delhi #CensorPranks pic.twitter.com/55rTgRNf5d— Youth Against Rape ® (@yaifoundations) March 10, 2021While tagging Union Ministers Ravi Shankar Prasad and Prakash Javadekar together with Rekha Sharma, the group elaborated extra on how these YouTube pranksters are turning into an issue for society. It added, “Above we showed you today’s reality. You still want to be silent seeing all this? Don’t forget your silence will just give rise to more such pranksters.”Responding to the tweet, Rekha Sharma tweeted,”Will take it up with @YouTube.”Will take it up with @YouTube https://t.co/GRRPkBUVwu— Rekha Sharma (@sharmarekha) March 10, 2021Recently, the Modi authorities unveiled a set of pointers for OTT and social media platforms to stick to, after calls to manage the digital house had been obtained. With the announcement of the OTT and social media pointers, the Modi authorities has set in place a three-tier self-regulatory mechanism for on-line content material publishers, and in addition particularly designed new classification scores for OTT platforms for categorisation of content material. Such pointers shall be relevant to all digital content material creators, together with those on YouTube.The new pointers may also curb the menace of pretend information, by resting accountability for such content material with the publishers, who should set in place a number of checks to make sure that solely verified and true information is put out within the digital house. The new pointers will particularly ensure that social media corporations, who’ve been having it too good for too lengthy, behave themselves whereas working in India.Released by the Ministry of Electronics and Information Technology (MeITY), the draft is named the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The guidelines will are available in impact from the date of their publication within the gazette, aside from the extra due diligence for vital social media intermediaries, which shall are available in impact three months after publication of the foundations.With Modi authorities’s new pointers for OTT and social media platforms and NCW taking cognisance of ‘sexual abuse pranks, the so-called ‘content creators’ on YouTube will quickly should abide by the foundations or be able to be held with an iron fist.