Some ads that clearly goal at breaking the core of Hindu Dharma

Recently, Manyavar, an ethnic put on model endorsed by the likes of Virat Kohli and Anushka Sharma previously, determined to focus on Hindu marriage rituals of their new commercial that includes Alia Bhatt. The advert particularly focused the ‘Kanyadaan’ ritual adopted in Hindu marriages. The commercial is seen portraying ‘Kanyadaan’ as regressive observe and as a substitute; the advert means that Hindus ought to begin a ‘Kanyamaan’. The phrase ‘maan’ interprets to respect in English. Manyavar claimed that “Kanyamaan” was a progressive mind-set because it highlights the thought of respecting brides as a substitute of dealing with their accountability to the groom’s household. Needless to say, the commercial drew sharp criticism from the twenty first century woke up Hindus, who’re effectively conscious of the custom and its significance. The customers additionally castigated manufacturers for less than focusing on Hindu festivals whereas leaving out oppressive customs of different rituals untouched (Read: Triple Talaaq, Halala) However, Manyavar isn’t the one firm to return out with an commercial that seemingly targets Hindu customs. Over the years, it has develop into a routine trope within the promoting trade to focus on Hindu rituals and have interaction in social media activism to achieve a couple of measly woke factors. Brooke Bond and its appropriation of Kumbh Mela In 2019, Brooke Bond launched an advert the place a son takes his frail aged father to the Kumbh Mela and purposely leaves him amongst the group to eliminate him. Presumably, the son wished to eliminate his father attributable to his outdated age and since there is no such thing as a higher means than dropping him off at an outdated age house or leaving him at a railway station, the creators of the advert selected Kumbh Mela as a plot gadget. Over the years, for enjoyable and gags, Kumbh Mela is known as a spot the place owing to the mass congregation of the devotees, individuals usually get separated. However, utilizing a folklore anecdote to drive the narrative got here throughout as low cost, lazy, farcical, and incompetent. Not to neglect, the refined propaganda to demean the Hindu tradition and horrible writing that had no reference to the product being marketed.   An illiberal Hindu vs a tolerant Muslim — Brooke Bond at it once moreBrooke Bond seems to have a knack for churning ads the place Hindus are proven in a caricaturish model. In one in every of its advertisements on Ganesh Chaturthi, a Hindu man is proven hesitant and illiberal in shopping for an idol of Ganapati Bappa when he realises that the idol-maker is a Muslim. While the Hindu buyer is proven as illiberal initially, the Muslim man is depicted as genial and type whose behaviour ultimately melts the center of the shopper. The tea along with the Muslim man’s ‘ibaadat’ for the ‘bappa’ does the trick and the Hindu man orders the idol.  Tanishq and its Ekatvam marketing campaign Who can neglect the Tanishq advert marketing campaign titled Ekatvam the place Love Jihad fashioned the pivot of the messaging. The advert sequence extensively centered on oneness in all religions. Perhaps Tanishq believed that it may obtain what the nice sages of yore couldn’t, that too via an commercial sequence. Under this sequence, got here an commercial that polarized social media into two distinct teams, nearly instantly. Here is a bit element: This is the story of a good looking newly married lady who’s now pregnant. A swish dupatta-clad-kohl-eyed-in-a-Mehbooba-Muftishque means aged lady takes the newlywed lady to the house backyard along with her fingers adoringly caressing her shoulders. The newlywed begins grinning. The home of the pregnant woman is pregnant with pleasure, appears to be like like a God-bharai (child bathe) perform has been organised.  Then the newlywed asks, “Mother, this ritual does not exist in your family, does it?” “. It becomes evident at this point of time that the graceful dupatta-clad-kohl-eyed-in-a-Mehbooba-Muftishque way elderly woman is a Muslim, whose son must also be a Muslim. It also becomes evident that the beautiful bride is incredibly happy as she wears a joyous visage. And the generous nature of the dupatta-clad-kohl-eyed-in-a-Mehbooba-Muftishque way elderly woman underlines her sense of secularism. The ad took to showing the bride’s in-laws and other relatives being extremely large-hearted who almost intuitively care for her cultural emotions, even if the realities on the ground are in stark contestation of the same. The murder of Nikita Tomar under love jihad transpired around the release of Tanishq’s ad and with public backlash against it, Tanishq was forced to roll back the ad and issue a half-hearted apology.  Read more: Tanishq ad – Hindus have sent a strong message, the days of taking propaganda lying down are over Surf Excel – after all, Hindus want to smear Muslims with colours on Holi Perhaps, the most blatant of anti-Hindu ads was the one churned out by Surf Excel, the detergent brand famous for its’ Daag Acche Hai’ campaign. Taking a volta face on its campaign where Daag (stain) is termed good, the girl dressed in white clothes rides on a bicycle and challenges neighbourhood kids to splash her with Holi colours. It is later revealed that it was to protect her Muslim friend who had to go to a nearby mosque for prayers. The parting note by the girl ends with a message “baad me rang padhega (will colour you later!)”. The makers tried to monkey stability the advert with the parting assertion however the injury had been performed. Severe backlash ensued on the social media platforms and Surf Excel was given loads of stick for pushing its doubtful agenda via an advert. In latest years, wokeism has engulfed your complete commercial trade. They have been closely criticised for varied woke agendas like portray Hindu festivals as not being environmentally pleasant; Hindu cultures and rituals as misogynistic; Brahmins as villains and presenting Hindu males as poisonous.