‘Down down Mauka Mauka,’ Tamil Nadu-based firm overtly celebrates Pakistan’s Cricket group

At a time when the entire nation was mourning India’s 10-wicket loss to arch-rival Pakistan, some closet Pakistan supporters had been busy cheering for Pakistan’s cricket group. While people supporting Pakistan just isn’t new, this time, a Tamil Nadu based mostly firm has overtly cheered for the Imran Khan-ruled nation.Medical firm celebrated Pakistan’s victory:A Chennai-based firm MEDLOCQR determined to leap in on the continued woke wave sweeping the promoting trade. Without caring for India’s nationwide pursuits, the corporate congratulated Pakistan, whereas calling them ‘brothers’. While Indians can be tolerant sufficient to permit somebody to cheer for rivals, the tone and tenor of commercial was adequate to sign one thing fishy.The commercial placed on their Facebook and Instagram handles by the corporate learn – “When we play along with family, we are happy when we win and Happier when we lose. Congratulations brother Pakistan. Down Down ‘Mauka Mauka’ Star Sports”. Along with the above caption, a photograph of a contented Pakistani cricket group is connected with the publish.‘Mauka Mauka’ is an advert marketing campaign run by Star Sports, that showcases Pakistani followers’ failed try to cheer for his or her group after their desires of beating India in ICC tournaments are always shattered.Netizens slam the corporate:As quickly because the commercial went viral on social media, alarmed and woke up Indians had been fast sufficient to show the corporate. Shashank Shekhar Jha, a famend Supreme Court advocate, criticised the corporate for incomes cash from Indian customers whereas cheering for the neighbouring terrorist nation. He additionally tagged the Chennai Police on Twitter, and requested them to look into the matter.Surprised and shocked to see that an Indian firm based mostly in Tamilnadu is overtly supporting Pakistan.This firm earn cash from India, after which promote the advert of India’s loss in India.@chennaipolice_ Please see to it pic.twitter.com/DyFbdG1LCw— Shashank Shekhar Jha (@shashank_ssj) October 27, 2021 Co-founder of Armourcare, Major Madhan Kumar sarcastically appreciated the patriotism of the Chennai-based firm, however shortly identified that their patriotism was for Pakistan.#Patriotism at a distinct stage by a #Chennai based mostly firm #MEDLOCQR however sadly for a mistaken nation. What kind of non sense is??? Earn in Chennai and pray for #Pakistan #NationFirst pic.twitter.com/EC8FHCjgIb— Major Madhan Kumar 🇮🇳 (@major_madhan) October 28, 2021Another person Roshan Prakash in contrast the celebration with a thankless baby who eats in personal home after which goes on to name the neighbour as the daddy.@medlocqr appears like having meals in personal home and calling neighbourhood uncle as father.. #MEDLOCQR shits— Roshan Prakash (@roshanprakashtv) October 28, 2021Another person Mohit Kumar Thakur appealed to Indians to downgrade the app of the corporate on the Google Play Store.भाई साहेब ये #medlocqr कम्पनी ये कह रही है की Google play retailer पर ज़ाकर रेटिंग गिरा दो ।क्या आप लोग साथ देने 👇👇 pic.twitter.com/dybmAf267e— Mohit Kumar Thakur ( छुटके ) 🇮🇳 (@YPSMMD_Azad01) October 27, 2021Advertisement withdrawn by the corporate:Facing outrage from nation-loving voices contained in the nation, the corporate determined to take away the commercial from each Facebook, in addition to Instagram. The official purpose behind the posting of inappropriate adverts by the corporate was that the advert was posted by their advertising and marketing group. However, individuals had been fast to level out that the advertising and marketing division of the corporate can be part of the corporate, and that the onus stands on the corporate. A Twitter person Dev Banerjee requested the corporate concerning the motion taken on their advertising and marketing group. Another person Sharath wrote, “What action has been taken against the marketing team ?? Don’t play the “unintentional ” card now !! Is there anybody in India who doesn’t know who’s killing our military males in Kashmir”.What motion has been taken towards the advertising and marketing group ?? Dont play the “unintentional ” card now !! Is there anybody in India who doesnt know who’re killing our military males in Kashmir ? #disgusting #medlocqr— Sharath (@Sharath11625148) October 27, 2021@medlocqr as a accountable group that you simply declare to be.. what motion have you ever taken? #MEDLOCQR #JusticeMatters #BeAnAwakeCitizen— Dev Banerjee (@JatlandBong) October 28, 2021Pakistan and its closet supporters in India:As reported by the TFI, after Virat Kohli-led the Indian group suffered a humiliating 10-wicket loss from underdogs Pakistan, a collection of controversies erupted in India. In Rajasthan, a Muslim feminine trainer was fired and later arrested after she celebrated Pakistan’s victory over India. Similarly, in Punjab, varied UP and Bihari college students allegedly thrashed Kashmiri college students for celebrating Pakistan’s victory. Meanwhile, the chief of the faux farmers’ protest, Rakesh Tikait, accused the Narendra Modi authorities of nudging Virat Kohli’s group to lose the match towards Pakistan. Various movies from completely different components of India emerged the place pro-Pakistanis had been seen celebrating India’s loss.Also learn: ‘Kufr Toot Gaya, victory of Islam’ How Pakistan and its Indian brothers celebrated Pak’s Cricket victoryMeanwhile, Pakistani coach Waqar Yunus pushed cricket jihad with the expression of his happiness over the truth that Muhammad Rizwan, a Pakistani Muslim participant, was providing namaz in entrance of Hindus (Indian cricketers). He was later criticised by the cricket fraternity and was additionally compelled to apologise for his remark. Similarly, varied Pakistani handles created controversy, once they ran a collection of social media posts and feedback abusing Indian quick bowler Mohammed Shami for his poor efficiency towards Pakistan. The propaganda was unfold a lot by pro-Pakistan celebrities in India, that star cricketers needed to come out in defence of Shami.Also learn: Pakistan has been pushing “Cricket Jihad” for many years, Waqar is simply one other chapterAdvertising and slowly growing Indophobia:Advertising today has change into a device to malign the nation-loving and culture-loving forces within the nation. Earlier, the ads had been going solely after Hindu tradition and traditions adopted by greater than a billion individuals, to promote their merchandise. However, the kind of pro-Pakistani propaganda that MEDLOCQR has tried to hawk might arrange a brand new pattern, if gone unchecked.Also learn: Some ads that clearly goal at breaking the core of Hindu DharmaIndia is getting into into a brand new part of booming financial progress, which is able to proceed a minimum of for the subsequent 3 a long time. The international firms investing in India shall be integral to this progress. Businesses are largely amoralistic in nature, that’s, if their product is bought by harming the morality of a society, they’ll do it effortlessly. Similarly, if the society refuses to allow them to dictate, they’ll fall in line. Making India a booming financial system ought to by no means be at the price of harming nationalistic sentiments, by the businesses.