Brands take to destructive and outrageous advert campaigns as a result of they work finest till they backfire 

They say any form of publicity is nice publicity. Whether you are taking a morbid tackle the topic to promote your items like Nykaa or outrightly damage the non secular beliefs of Hindus by making preachy advertisements like Ceat Tyres or endorse occasions that promote Hindumisia like Unacademy – it’s all enterprise and brings the eyeballs — even when few of them are squinting and cursing them. Hopping newly on the ‘tried-and-tested’ pattern is now Fabindia which lately began its Diwali marketing campaign and instantly discovered excessive backlash.Reportedly, Fabindia’s Diwali marketing campaign was titled, ‘Jash-e-Riwaaz’, a euphemism for Diwali or if we put bluntly, a weak try to Islamize a conventional Hindu competition. The clothes model not solely got here up with the staggeringly woeful concept but additionally launched a video for a similar. However, the dimwits of the promoting company couldn’t Islamize the competition in a video graphical advert and thus confirmed the wealthy Rajasthani tradition to promote their product.Netizens not impressedSafe to say, the netizens weren’t impressed with Fabindia and gave the corporate a bit of their thoughts, in a somewhat beneficiant and curt method.One consumer wrote, “Wow @FabindiaNews great job at de-Hinduising Deepawali! Call it a ‘festival of love and light’, title the collection ‘Jashn-e-Riwaaz’, take Bindis off foreheads of models but expect Hindus to buy your overpriced, mass produced products in the name of ‘homage to Indian culture’!”Wow @FabindiaInformation nice job at de-Hinduising Deepawali! Call it a ‘festival of love and light’, title the gathering ‘Jashn-e-Riwaaz’, take Bindis off foreheads of fashions however anticipate Hindus to purchase your overpriced, mass produced merchandise within the identify of ‘homage to Indian culture’! https://t.co/S47g1ArUbB— Shefali Vaidya. 🇮🇳 (@ShefVaidya) October 18, 2021 Meanwhile, one other citizen mockingly requested, what competition Fab India was speaking about as he had by no means heard of ‘Jash-e-Riwaaz’, “Am an Indian and I have never celebrated jashn-e-riwaz. Never heard of it. What on earth is this festival?” Am an indian and I’ve by no means celebrated jashn-e-riwaz. Never heard of it. What on earth is that this competition? https://t.co/w15iBV0qpJ— Janani Sampath Veeravalli✍️ 🇮🇳 (@jananisampath) October 18, 2021 Nykaa and its Navratri campaignA reported by TFI, cosmetics e-commerce large Nykaa, throughout the auspicious Navratri determined to supply as a lot as 40 per cent low cost on condoms and lubes – as a result of how else can an organization prefer it have fun a Hindu competition, if not by making financial beneficial properties out of the notion that Navratri is, in actual fact, a pop competition and never a spiritual one to which Hindus connect nice significance?Hello @MyNykaa,What’s the logic of Navratri & Sex?Hindus have fun this divine competition & worship 9 Goddesses for 9 days. Durga/Kali Puja is synonymous with Navaratri, whereby goddess Durga battles & emerges victorious over the buffalo demon Mahishasur to assist restore dharma. pic.twitter.com/DuxfowgkM8— Sunaina Holey (@SunainaHoley) October 8, 2021Nykaa’s commercial triggered a flurry of responses on social media, and none of them gave the impression to be within the firm’s favour. For the previous a few years, there was a concerted try to affiliate Navratri with sexual pleasure. Companies of varied strands have tried to make income out of promoting condoms throughout these 9 days, and most of their advertising and marketing technique has revolved round lascivious, double innuendo adverts.Read More: The morbid obsession of liberal ad-makers with correlating Condoms and Navratri is despicable CEAT tyres and its sanctimonious preaching to HindusIn a latest CEAT tyres commercial, Social Justice Warrior and a pastime actor, Aamir Khan was seen sermonising Hindus for the umpteenth time on how you can have fun a Hindu competition. In the advert, Aamir Khan is proven because the supporter of the Indian Cricket crew who remarks, “Anar, sutli bomb, chakarghini – today if our team hits sixes, we will also burst crackers. But where? Inside the society. Roads are not for bursting crackers. It’s for traffic.”In one other advert, Aamir is seen giving a pep discuss to the baarati’s at a marriage. He remarks, “No one will become a Naagin on the street. This is a country of brave soldiers. Today is my friends’ wedding. Whatever will happen, will happen on the footpath. The issue is about safety. The road is only for traffic. “Aamir Khan in his ‘CEAT TYRES’ Ad says that Hindus block roads during their marriage ceremonies & create traffic jamBut we all know who blocks road to offer prayers! pic.twitter.com/Km4jNsS1WC— Mahesh Vikram Hegde 🇮🇳 (@mvmeet) October 2, 2021The likes of Aamir Khan, or for that matter, CEAT Tyres do not have the moral rights to preach Hindus when they cannot do the same for the former’s religion. Aamir understands that if he speaks a sentence against the customs and rituals of his religion, thousands of dictatorial Fatwas will be issued and a bloodthirsty mob will gather, vying for his head.Read More: ‘Roads are for traffic, not for burning firecrackers,’ says Aamir Khan on Diwali. Why he needs to shut up Unacademy appropriating RamayanaSimilarly, in an openly derogatory manner, Roman Saini-led Unacademy had been found sponsoring an AIIMS event that mocked Hindu culture and history. The edu-tech giant lent its name to an event where supposed bright-minded students of AIIMS held a stage drama.One of the clips going viral on social media portrays a sequence between Kaikeyi(Mother of Shri Ram’s younger brother Bharat), Manthra(her servant), and Raja Dashrath(father of Shri Ram).In the first part, Manthra is seen provoking Kaikeyi against the handling of the throne to Shri Ram. But, instead of using a cultured language, Mathra tells Kaikeyi that- “अगर राम गद्दी पे आ गया तो तेरी इज्जत तो दारू के चखने जैसी रह जायेगी(If Ram comes to the throne, Kaikeyi’s status will be reduced to the status of snacks in a cocktail party).”Furthermore, Kaikeyi is seen to be lamenting the choice to marry Raja Dashrath and expresses that she ought to have run away together with her college-time lover.ONE MORE PART of identical Patheic Play of Delhi AIIMS by Soyeb Aftab. SHAME ON @unacademy For sponsoring this Vile Anti Hindu Mockery of our Holy Book Ramayan. Is this the sort of schooling that’s being taught to college students at #Unacademy ?? #AntiHinduUnacademy pic.twitter.com/vE6lls1TTq— Rosy (@rose_k01) October 16, 2021There are a number of such scenes within the abhorrent play that made one shrivel in cringe. As the video went viral on social media, the woke up netizens expressed their displeasure over the aghast illustration of their devotees. In reality, a marketing campaign to arrest the culprits is working on social media with #ArrestAIIMSCulprits.Read More: Anti Hindu Unacademy strikes once more, levels a ridiculous model of Ramayan in AIIMS Zomato and its second advertising and marketing backfiringZomato a technique or one other finds itself in the midst of controversy. Last yr, one of many customers of the Food Delivery app had cancelled an order because the supply boy was a non-Hindu. After cancelling his order, he tweeted about it and likewise mentioned that he didn’t even insist on a refund and he couldn’t be pressured to just accept the supply.Quoting the consumer’s tweet, Zomato said, “Food doesn’t have a religion. It is a religion.” With this Zomato launched a “Food does not have a religion” marketing campaign. Zomato Founder additionally jumped into this controversy and tweeted, “We are proud of the idea of India – and the diversity of our esteemed customers and partners. We aren’t sorry to lose any business that comes in the way of our values.”Pic 1: Zomato’s reply when a buyer needs to cancel meals as a result of it is non-Halal.Pic 2: Zomato’s reply when a buyer needs to cancel meals as a result of supply boy is non-Hindu in shravan month.Why such double requirements @ZomatoIN? pic.twitter.com/4OQg9Ynyqi— Ankur (@iAnkurSingh) July 31, 2019However, barring a number of wokes of the web, the bulk discovered Zomato’s defensive marketing campaign, an try to deflect from the core concern. It was quickly identified that when a consumer had complained in regards to the supply of non-Halal meals, Zomato had acted in a really completely different approach.The consumer tweeted in regards to the concern and mentioned that he couldn’t settle for non-Halal meals. He additionally complained that Zomato by no means mentions that meals is non-Halal on its app and he got here to learn about it solely when he enquired about it from the restaurant. He additionally talked about that Zomato assist refused to cancel the order.Controversy is usually a fickle buddy. However, the manufacturers are more and more utilizing it to make a fast and transient impression, even when it brings a truckload of abuse and destructive reception. More usually than not, it’s Hindus which are focused in such episodes. And except and till the manufacturers and their revenues will not be damage, they are going to proceed to churn the despicable advertisements.