Akhilesh Yadav launches Samajwadi ‘fragrance’ forward of UP elections

With the Uttar Pradesh Assembly elections not far away, Akhilesh Yadav, the chief of the Samajwadi Party, is experimenting with progressive technique of political branding. While typically, political events swear by the event work carried out by them to woo their vote banks, Akhilesh Yadav has launched a ‘Samajwadi Party’ fragrance forward of the upcoming elections as his technique to market his occasion.
Bottled in pink and inexperienced glass, the occasion at the moment launched its occasion’s ‘scent of socialism’.
Akhilesh Yadav launches a “Samajwadi Party’ Perfume! #UPThings pic.twitter.com/j8k6M7O5U9— Aman Sharma (@AmanKayamHai_) November 9, 2021
The bottle of Akhilesh Yadav’s ‘personalised’ fragrance was additionally seen mendacity on the desk positioned in entrance of the occasion chief throughout a press convention held at the moment.
https://t.co/9lYbVafYe1— Samajwadi Party (@samajwadiparty) November 9, 2021
The field of the fragrance comes with an image of SP chief Akhilesh Yadav, with the occasion’s symbols and colors on it. The stained glass bottle of the fragrance is in pink and inexperienced, with Samajwadi Party written on it. It additionally bears the occasion’s cycle image. Kannauj MLC Pammi Jain’s private cellphone quantity can be offered in the back of the field. 
While inaugurating the ‘Samajwadi perfume’, made out of twenty-two pure scents, Jain stated, “When people use it, they will smell socialism in it.” “The perfume will end hate in 2022”, Jain added.
Interestingly, within the 12 months 2016, the Samajwadi Party had equally launched 4 perfurmes to mark 4 years in energy.
The 4 special-edition Samajwadi perfumes symbolised 4 icons in UP —Benaras ghat (Varanasi), Kannauj, Taj Mahal, and Rumi Darwaza in Lucknow. It was a limited-edition fragrance, restricted to be used and distribution by the chief minister.
While launching the ‘Samajwadi Sugandh’, Yadav had stated, “Music has always been a part of socialism and it has got fragrance too. I have always said that even our rivers are socialist in nature because they serve everyone equally. The Samajwadi Sugandh is a similar initiative and will unite everyone in the party and outside, and spread the message of socialism far and wide.”