San Francisco launches investigation into ‘X’ brand put in atop Twitter constructing

By Associated Press: The metropolis of San Francisco has opened a grievance and launched an investigation into a large “X” signal that was put in Friday on prime of the downtown constructing previously often known as Twitter headquarters as proprietor Elon Musk continues his rebrand of the social media platform.

City officers say changing letters or symbols on buildings or erecting an indication on prime of 1, requires a allow for design and security causes.

The X appeared after San Francisco police stopped staff on Monday from eradicating the model’s iconic fowl and brand from the aspect of the constructing, saying they hadn’t taped off the sidewalk to maintain pedestrians protected if something fell.

Any alternative letters or symbols would require a allow to make sure “consistency with the historic nature of the building” and to ensure additions are safely connected to the signal, Patrick Hannan, spokesperson for the Department of Building Inspection mentioned earlier this week.

Erecting an indication on prime of a constructing additionally requires a allow, Hannan mentioned Friday.

“Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation,” he mentioned in an e-mail.

Musk unveiled a brand new “X” brand to exchange Twitter’s well-known blue fowl as he remakes the social media platform he purchased for $44 billion final yr. The X began showing on the prime of the desktop model of Twitter on Monday.

Musk, who can also be CEO of Tesla, has lengthy been fascinated with the letter X and had already renamed Twitter’s company identify to X Corp. after he purchased it in October. One of his youngsters known as “X.” The little one’s precise identify is a set of letters and symbols.

On Friday afternoon, a employee on a carry machine made changes to the signal after which left.