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Pakistan’s marketing campaign to boycott French merchandise backfire

4 min read

French President Emmanuel Macron’s stand towards Islamist terrorism has led to a brand new geopolitical tussle amongst international locations like Turkey, Pakistan and Saudi Arabia.

The temperament displayed by French President Emmanuel Macron to struggle the unconventional Islamist terrorism after the brutal homicide of trainer Samuel Paty and the outrage by the French residents over the incident has led to a brand new geopolitical tussle.

In response, Turkish President Recep Tayyip Erdogan attacked Macron and stated, “The person in charge of France has lost his way. He goes on about Erdogan all day. Look at yourself first and where you are going…he is a case and he really must be checked up.”
Turkey additionally launched an aggressive marketing campaign to boycott French items from its markets.

In a present of help to Turkey’s marketing campaign, Pakistani Prime Minister Imran Khan tweeted that Macron selected “to encourage Islamophobia by attacking Islam rather than the terrorists” including that Macron selected “to deliberately provoke Muslims, including own citizens.”
Recently, boycott France merchandise was a high pattern in Pakistan. It joined Turkey in attacking France and Pakistanis have been aggressively trending a number of hashtags over social media platforms, urging folks to boycott French merchandise, abusing the French President, and threatening French residents.

Besides Pakistani residents staying all around the world launched a world marketing campaign to boycott French merchandise. Many outstanding Pakistani Twitter handles with a blue- tick spat venom on French President Macron and urged Muslims worldwide to boycott merchandise of the nation.
Editor of a outstanding Pakistani each day ‘The News’, Ansar Abbasi urged the Islamic fraternity of the world to protest towards France towards the ‘shameful’ assault on Muslims by utilizing the hashtag #MacronGoneMad.

Responding to the boycott marketing campaign, Emmanuel Macron tweeted, “We will not give in, ever. We respect all differences in a spirit of peace. We do not accept hate speech and defend reasonable debate. We will always be on the side of human dignity and universal values.”

It is believed that by launching the strongest assault within the French authorities amongst all Muslim international locations and main the boycott marketing campaign, ‘Sultan’ Erdogan would be capable to challenge himself because the ‘Messiah’ of Muslim Ummah and chief of the ‘Caliphate’. Observers see this as Erdogan’s efforts to encash the chance to problem Saudi Arabia’s management of Islamic world.

Unlike Turkey and Pakistan, the supreme physique of Muslim international locations, the Organisation for Islamic Cooperation (OIC) condemned the act of grotesque killing of the French trainer, moreover expressing its considerations on ‘ongoing observe of operating satirical caricatures depicting the Prophet Muhammad”. Taking a divergent route from the balanced method of the OIC, Turkey-led Islamic block unilaterally attacked the French authorities and sympathised with the attacker.

Turkey and Pakistan’s aggression was not taken in good style by Saudi Arabia, which has been a relentless goal of Turkish President Erdogan in his efforts to displace Saudi because the chief of Islamic world.

Citizens of Saudi Arabia have, in actual fact, launched an enormous marketing campaign to boycott Turkish items. Saudi outlets and supermarkets have boycotted Turkish items and changed Turkish gadgets with the Greek ones. Expressing solidarity with Greece on Turkish aggression in addition to denoting the supply of Greek merchandise of their shops, Saudi merchants hung Greek flags exterior their institutions.

The Saudi residents have taken up a complete marketing campaign towards Turkey on the premise of three rules – No funding, no imports and no tourism. It is placing to notice that the marketing campaign has not been launched by the Saudi Government, quite it’s pushed by the widespread public sentiments of the Saudi residents.

Besides boycotting native merchandise made in Turkey, Saudi residents are additionally boycotting the merchandise of worldwide manufacturers produced in Turkey. Such a boycott may flip Turkey right into a hostile funding vacation spot and thereby compelling firms to drag out their investments from the nation.

Saudi Arabia has been one of many greatest markets for import of Turkish merchandise. Besides, Turkey additionally makes use of the nation as a transit level to commerce its items elsewhere within the area. Hence, the boycott by Saudi residents, if continued for lengthy, may cost an enormous worth for Turkey.

Current developments counsel that efforts of Turkey and Pakistan might need begun to backfire. The robust resolve of the French President and the retaliation by Saudi residents may affect the economies of each the international locations, that are already not in an excellent state. Besides financial and diplomatic losses for Turkey, the tussle on boycott marketing campaign can be going to inflict large strategic and diplomatic losses for Pakistan.

Pakistan’s determined bounce in Erdogan’s anti-French rhetoric and unwarranted threats from the Pakistani management and elites might need added to the displeasure of Saudi Arabia, which has been disgruntled on Pakistan’s help of unilaterally projecting Erdogan because the tallest chief of the Ummah. Besides, Pakistan might need discovered a brand new antagonist in one other world superpower — France!

Nevertheless, the tussle between pro-France and pro-Turkey international locations is definitely going to be intensified within the subsequent few days, throwing reflections on the rising geopolitical dynamics of the world.