YouTube testing new ‘Premium Lite’ subscription for ad-free movies

YouTube is testing a brand new subscription service that will probably be extra reasonably priced when in comparison with the Premium subscription. The new Premium Lite subscription is being examined in few international locations. The subscription will present among the advantages borrowed from the Premium subscription.

The Premium Lite subscription will provide ad-free viewing with out YouTube Premium’s different options like offline downloads or background playback. The subscription was noticed by a consumer and later Google confirmed that they’re piloting the brand new subscription, in accordance with a report by The Verge. The report means that the brand new subscription is being examined in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

A YouTube spokesperson, in a press release, mentioned, “In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs EUR 6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube.”

Premium Lite contains ad-free viewing throughout YouTube’s most important app on internet, iOS, Android, sensible TVs, and video games consoles, in addition to within the YouTube Kids app.

While YouTube will probably be accessible ad-free for Lite subscribers, it is not going to embrace any YouTube Music advantages like ad-free listening, and it does not embrace Premium’s different options like background playback, or offline downloads.

The Lite is being positioned for customers involved primarily with the video streaming platform. The new Premium Lite subscription is round 60% of the value of the usual worth. However, the pricing may change for various markets. Additionally, YouTube remains to be testing the subscription service which may outcome both lead to a wider roll out or they might drop the mission completely.

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