Warner Music Group to launch musical digital live performance in The Sandbox metaverse

If there’s one phrase that we hear increasingly more at this time, it’s Metaverse and non-fungible-tokens (NFTs). And the most recent to make entry into the metaverse and NFT world is Warner Music Group (WMG) with a music-focused theme park in The Sandbox, the corporate introduced Thursday. WMG is the proprietor of in style music properties, together with file labels Atlantic, Elektra ,Warner Records, and Parlophone.
The digital theme park will characteristic concert events and musical experiences from the music firm’s star-studded roster of artists, which incorporates  Ed Sheeran, Bruno Mars, Dua Lipa and Cardi B, in line with the press launch.
“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.”  Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group, mentioned in a weblog publish.

The Sandbox can even be internet hosting a digital land sale for followers to buy live performance properties in March. Sandbox says that it the most recent company foray into the immersive experiences.
“We’re shaping the Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs. This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives — the possibilities are very exciting.” Sébastien Borget, COO and Co-Founder of The Sandbox.

Warner Music Group joins over 200 present partnerships together with The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties
Recently, a number of worldwide music artists have experimented with digital performances akin to Travis Scott, Ariana Grande, and even Marshmello. More lately, in India music label T-Series additionally introduced its entry into the metaverse in partnership with Hungama Digital.