Twitter rebranding: Cops interrupt brand change course of in San Francisco

Elon Musk has rebranded the social media platform Twitter together with his signature “X”. The transfer which is seen as one of many bigger overhauls by Elon Musk has obtained combined reactions from the customers of the platform. But, changing the bodily Twitter brand was not as straightforward because the digital one as police interrupted the work on the San Francisco headquarters of Twitter.

Initially, the experiences claimed that Elon Musk did not take correct permissions earlier than enterprise the rebranding work which required building gear on the road, however the police later clarified that it was a misunderstanding and workforce of Elon Musk has correct work orders.

A report by The San Francisco Standard mentioned that the police stopped the employees and talked with them concerning the acceptable permissions.

A police official instructed information platform Insider that they arrived on the scene after the experiences of “a possible unpermitted street closure”. The officers have been “able to determine that no crime was committed, and this incident was not a police matter,” the assertion mentioned.

Twitter rebranding: Step in direction of ‘everything app’

The customers on Twitter are nonetheless scratching their heads over the doable causes Elon Musk rebranded the social media platform with ‘X’. Some even identified that throughout the $44 billion takeover of Twitter, Elon Musk hinted that that is greater than a easy deal and should finally finish with creating X – an “every little thing app” which can be a one-stop solution for users.

In October 2022, Elon Musk tweeted, “Buying Twitter is an accelerant to creating X, the everything app.”

“Everything app” provides varied companies like messaging, social networking, peer-to-peer funds, and e-commerce purchasing underneath the identical cellular software saving the efforts of the person to run throughout platforms to make use of varied companies.

“X is the longer term state of limitless interactivity – centered in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, companies, and alternatives. Powered by AI, X will join us all in methods we’re simply starting to think about,” Twitter CEO Linda Yaccarino mentioned in a tweet.

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Updated: 25 Jul 2023, 07:57 PM IST