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Samsung turns into primary smartphone model in India

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Samsung’s success was attributed to their aggressive push in on-line channels, efficient provide chain and equal give attention to numerous value factors by new launches.

Samsung has overtaken Xiaomi to turn out to be the main smartphone model in India. Growing at 32% YoY (Year on yr) in September quarter 2020, Samsung accounted for twenty-four% of the smartphones shipped in India market, whereas Xiaomi with 23% of the market slipped right down to second place for the primary time since September quarter of 2018, Counterpoint Research experiences.

Samsung’s success was attributed to their aggressive push in on-line channels, efficient provide chain and equal give attention to numerous value factors by new launches. Xiaomi’s decline was largely attributable to covid-19 induced provide chain disruption which led to a supply-demand hole.

Analysts at Counterpoint Research really feel Xiaomi slipping down the desk is short-term and the Chinese firm is more likely to bounce again strongly within the December quarter on again of sturdy demand for the Redmi 9 and Note 9 sequence, aggressive product technique and rising offline presence.

The anti-China sentiments which impacted Chinese manufacturers within the June quarter whittled down as tensions on the Ladakh border eased and was not a decisive issue for purchasing choices within the September quarter.

Further, the report exhibits, the general India smartphone grew 9% YoY, delivery 53 million items in Q3 2020. This is the highest-ever cargo in 1 / 4 for the Indian market. According to Counterpoint, aggressive push from manufacturers, pent-up demand after the lockdown and robust gross sales on on-line platforms had been the important thing movers for the shipments.

“The market has shown a consistent growth for the last few months. It saw strong demand during the Independence Day period in August as major online platforms hosted massive sales. September has always been a high sell-in month as brands prepare for the upcoming festive season and push stock in the channels. Almost all the brands recorded growth compared to the last year,” Prachir Singh, senior analysis analyst stated in an announcement.

The mid-tier ( ₹10,000 to ₹20,000) was the best rising phase within the September quarter. In the premium phase ( ₹30,000) Apple was probably the most wanted model and iPhone SE 2020 and the iPhone 11 had been probably the most wanted smartphones. Analysts really feel the iPhone 12 sequence will additional strengthen Apple’s place within the coming quarter.

“Focus on online channels has been increasing due to covid-19. Even the offline-centric brands like vivo, OPPO and Itel are increasing their online presence due to the changing consumer behavior,” Shilpi Jain, Research Analyst stated in an announcement.

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