Koo reaches 15 million consumer base, eyes growth to new market in Southeast Asia

Homegrown microblogging platform Koo’s consumer base has touched about 15 million now, with 5 million customers added within the final quarter, its co-founder Aprameya Radhakrishna mentioned.

Koo will preserve its sharp concentrate on the Indian market, onboarding an increasing number of customers, even because it plans to enterprise into one new market in Southeast Asia after June 2022.

The Indian microblogging platform, which has loved a meteoric rise in utilization, is presently additionally out there in Nigeria, a market that “continues to grow”.

Overall, the platform has hit about 15 million downloads now, with 5 million added within the final quarter, Radhakrishna advised PTI.

“We have seen rapid growth. We are making sure that everything that India celebrates, whether it is language or culture, is resonating on Koo… Be it the cricket, politics, movies, spiritual leaders and their following, everything is being celebrated on Koo in their (users’) languages,” Radhakrishna mentioned.

The platform, earlier this yr, made inroads into Nigerian market.

“Nigeria has been growing well, organically. We are taking this time to understand the cultural aspects of Nigeria, and it continues to grow”, Radhakrishna knowledgeable.

India will proceed to be the platform’s major focus. So far as worldwide growth goes, Koo is eager to strengthen its presence in Nigeria and different African nations.

“For expansion, we will also experiment with (look at) one country in South East Asia…We have not chosen the country but we will definitely want to enter one more market…in Southeast Asia, in second half of next year,” he mentioned.

Asked which areas may very well be within the reckoning as Koo charts out plans for venturing into a brand new market, Radhakrishna famous that Indonesia, Malaysia and the Philippines have been amongst promising markets. Koo will research varied markets and finalise its decide, nearer to the date.

Offering microblogging expertise in native languages and for folks talking native languages, has been Koo’s forte. “The premise of entering any market is whether they have significant local language aspect to their community and culture. Those are the countries, that we will enter,” Radhakrishna mentioned.

Founded by Radhakrishna and Mayank Bidawatka, Koo was launched final yr to permit customers to precise themselves and have interaction on the platform in Indian languages. It helps a number of languages together with Hindi, Telugu and Bengali, amongst others.

India, the world’s second-largest telecom market and the largest client of information, is a key marketplace for Internet firms like Facebook, WhatsApp and Twitter given the massive inhabitants base, burgeoning web and smartphone adoption, in addition to explosive progress.

The nation enforced new IT middleman guidelines earlier this yr, aiming to convey better accountability for giant tech firms, together with Twitter and Facebook.

Koo’s recognition in India peaked amid the Indian authorities’s spat with Twitter and rising requires increasing the ecosystem of homegrown digital platforms. Koo noticed a large progress in its consumer base over the previous few months, after union ministers and authorities departments in India endorsed the homegrown microblogging platform.

This story has been printed from a wire company feed with out modifications to the textual content. Only the headline has been modified. Subscribe to Mint Newsletters * Enter a legitimate e mail * Thank you for subscribing to our e-newsletter.

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