India smartphone shipments decline by 5 per cent, Xiaomi continues to steer: IDC

India’s smartphone shipments declined by 5 per cent on an yearly foundation for the third consecutive quarter , with distributors transport 37 million smartphone models within the first quarter of 2022, in accordance with analysis agency International Data Corporation (IDC). Xiaomi continued to steer although its shipments declined by 18 per cent year-on-year (YoY). Its dominance within the on-line channel remained with a 32 per cent share together with its sub-brand POCO.

Samsung regained its second place, although it noticed a decline of 5 per cent within the first quarter of 2022. The opening quarter for the Galaxy S22 collection witnessed a powerful demand with spectacular pre-bookings, particularly within the offline channel. It additionally maintained its lead within the 5G section with a 29 per cent share, the important thing fashions being the Galaxy M32 and Galaxy A22.

“The opening of the year was relatively slower as compared with first-quarter 21, due to the impact of the third wave of COVID, tight supplies especially for the low-end price segments, and rising inflation leading to increasing end consumer prices. 5G accounted for 31 per cent of shipments with an average selling price of $375. IDC estimates that shipments beyond $300 will be fully 5G by the end of 2022,” mentioned Upasana Joshi, Research Manager, Client Devices, IDC India.

Meanwhile, Xiaomi’s high quantity drivers had been the Xiaomi 11i collection and Redmi Note 11T. Realme was on the third slot, however emerged as the one vendor within the high 5 to register a progress of 46 per cent YoY.

Vivo was quantity 4 within the checklist with a cargo decline of 17 per cent YoY. With the launch of the brand new T collection and additions to its sub-brand iQOO, its on-line shipments are anticipated to see motion in upcoming quarters. OPPO fell 25 per cent and was quantity 5 within the checklist.

“The outlook for 2022 remains cautious from the consumer demand standpoint. Due to rising inflation and lengthening of the smartphone refresh cycle, IDC expects the second quarter of 2022 also to remain muted, while smartphone supplies gradually return to normal, resulting in a slower first half of 2022 compared to 72 million shipments in the first half of 2022,” mentioned Navkendar Singh, Research Director, Client Devices & IPDS, IDC India.