India smartphone market information 169 million models in 2021, tops all time excessive: Report

Smartphone distributors had a dream run within the India market in 2021, registering highest ever shipments crossing 169 million models in 2021, logging 11 per cent year-on-year (YoY) progress, in keeping with Counterpoint Research’s Market Monitor service,
The smartphone market confirmed excessive resilience in a yr that witnessed a second and extra virulent COVID-19 wave in addition to provide disruptions and value will increase as a result of ongoing semi conductor shortages.
The report notes that elevated adoption and demand for 5G smartphones was one of many key components for top smartphone shipments in 2021. Increasing curiosity in 5G smartphones gadgets contributed to about 17 per cent of the general shipments in 2021, registering 6x progress in comparison with 2020.

“Intense competition among OEMs, availability of cheaper 5G chipsets and declining prices of 5G devices will enable brands to push more 5G devices into the market. The price of entry-level 5G devices has come down by 40 per cent in the last six months. The increase in affordability of 5G devices has been a key reason for high 5G smartphone adoption,” Counterpoint mentioned in its report.
Interestingly, client demand remained excessive within the greater value tiers (above Rs 20,000) in 2021 with shipments in these value bands rising 95  per cent on YoY foundation. While there was a big decline within the gross sales of  gadgets below Rs 10,000. And within the Rs 30,000 and above value band, smartphones witnessed 98 per cent progress.

The retail ASP (common promoting value) additionally confirmed excessive progress, growing by over 13 per cent YoY. High put in base in addition to excessive alternative demand coupled with the growing affordability of premium gadgets led to the excessive progress of the premium phase.
“Going forward, we expect the market to continue to grow by double digits with a healthy contribution of the mid-to-high-end 5G smartphones. India’s smartphone market continues to offer big opportunities for multiple players to grow and co-exist,” the report added.