Google Play marks 10 years: Ludo King to HealthifyMe, the Indian apps which have tasted success

Google Play was launched worldwide in 2012 and is now marking 10 years. In a weblog submit, Google has revealed that the Play Store has greater than 2.5 billion customers throughout 190 nations and over 2 million builders are engaged on the platform. According to Google, India has emerged as one of many high downloaders of apps and video games within the final decade.

In truth, there was a 200 per cent development in month-to-month lively Google Play customers in 2021 in comparison with 2019. Similarly, there was an 80 per cent improve in shopper spending on Google Play throughout the identical interval, in response to Google’s weblog.

Apps in classes together with training, funds, well being, leisure, and gaming have seen huge development. The tech large referred to well being app HealthifyMe, self-publishing and audiobook portal Pratilipi and multilingual studying app Doubtnut as examples of apps driving this development.

In latest instances, Ludo King grew to become the primary Indian sport to cross 500 million downloads, with PlayEasyGames being one other instance of a thriving native gaming studio. Agritech startup helps farmers with their work whereas Evolve has psychological well being choices aimed on the LGBTQ+ group. Samurai is an app that goals to offer accessible and inexpensive speech remedy.

Not solely are Indian-made functions succeeding within the home market, however native builders are additionally discovering world audiences. Indian apps and video games witnessed a 150 per cent improve in time spent by customers outdoors India in 2021, in comparison with 2019.

Google applications for native builders

Google has many issues supposed at coaching and serving to Indian builders construct profitable companies related to
the native market. One of them is the corporate’s self-learning platform, Play Academy. According to Google, Play Academy has skilled over 80,000 builders in India since its launch in 2018. This signifies that Play Academy has skilled extra builders in India than in every other nation.

The firm additionally has accelerator applications like its India Games Accelerator and Google for Startups Accelerator. The firm has additionally developed an Appscale Academy program in partnership with the Ministry of Electronics and Information Technology startup hub. Over 100 entrepreneurs graduated just lately from Appscale Academy, enhancing their functions’ consumer interface, consumer expertise, safety, consumer base, engagement charges, and rankings. Many of them went on to obtain funding gives from VCs as a part of this system.