Flipkart’s SuperCoin clients hail from T2 and T3 areas in India

Flipkart has seen great progress for its SuperCoin reward program throughout classes previously 12 months. The multi-brand reward ecosystem that rewards shoppers and permits them to redeem cash on each single buy throughout Flipkart, Myntra, Cleartrip and PhonePe, at this time sees near 1.5 billion SuperCoins issued each month.

SuperCoins could be redeemed whereas shopping for any product from the collaborating sellers on Flipkart and likewise whereas accessing the rewards retailer amongst different choices, buying the most recent style types on Myntra, making journey bookings on Cleartrip or to pay over hundreds of choose retailers by way of PhonePe.

58% of at this time’s SuperCoin clients hail from T2 & T3 areas in India, which is aligned to the intention of constructing loyalty rewards accessible to the bigger Indian inhabitants. 50% of those rewards are claimed throughout classes akin to Household objects, Grooming equipment, Men’s Clothing, Food and Nutrition, Makeup & Fragrances, Healthcare, Baby Care, Fashion Wearables and Women’s Westernwear.

Flipkart has strengthened this program with partnerships with collaborating shops the place these rewards could be redeemed. 

Chirag Vora, Senior Director, Loyalty Program, Flipkart, stated, “At Flipkart, we’ve got constantly innovated to make e-commerce extra inclusive and democratize entry for all. Our SuperCoins program was created with a imaginative and prescient to nurture buyer relationships, improve each single procuring expertise and ship elevated worth.”

Srinivasan Subramani, Director – Loyalty, Myntra, stated, “Supercoin integration permits our loyal clients, ‘Myntra Insiders’, to redeem their loyalty cash throughout the Flipkart Group ecosystem. So past our extensive choices of  50+ new rewards on the Myntra Reward Store, it permits the shopper a option to redeem throughout a wider vary of choices throughout classes. We have seen notable enchancment in redemption metrics after the introduction of SuperCoins.”

Deep Agrawal, Head of Payments, PhonePe, stated, “We are excited to companion with Flipkart to allow SuperCoins redemption on the PhonePe platform. This will empower hundreds of thousands of PhonePe shoppers to seamlessly transact utilizing the accrued SuperCoins at our service provider places; thereby considerably growing the use instances for utilization of their SuperCoins.”     

Prahlad Krishnamurthi, Chief Business Officer, Cleartrip, stated, “Through the introduction of the SuperCoins program throughout our platforms, we’ve got been in a position to seamlessly provide further worth to our clients by enabling a loyalty and rewards ecosystem that enables clients to earn and redeem their SuperCoins on Cleartrip. Since the launch, we’ve got witnessed a powerful 20% redemption on journey bookings and anticipate to see a wider adoption of our clients redeeming their SuperCoins for his or her flight and lodge bookings on Cleartrip.”

The SuperCoin program is designed to offer advantages to hundreds of thousands of shoppers who store on Flipkart, the place each single buy over ₹100 leads to incomes SuperCoins. With SuperCoins, customers get further worth on each buy and earn rewards for each rupee spent, within the type of a cashback. SuperCoins has seen a progress of over 74% in individuals redeeming their SuperCoins.

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