Flipkart makes design modifications to its cellular app, targets new customers and goals growth

Flipkart has refreshed the design of its cellular app to raise the consumer expertise to make it extra intuitive and easy to navigate. With tens of millions of first-time web customers exploring e-commerce from not simply from metros however from tier 2 and tier 3 cities, it was crucial to create a consumer expertise that caters to the various wants of the customers.

As a part of the design revamp course of, Flipkart has launched design modifications that can allow navigation between varied classes of services, and make the expertise intuitive for tens of millions of numerous clients. 

To assist new clients who’re exploring Grocery buying on-line for the primary time and as Flipkart expands availability of groceries throughout 1,800 cities, there’s a separate and extra seen tab obtainable for Grocery on the homepage as a part of the brand new design.

The enhanced design modifications are primarily based on the consumer design rules round uniformity, predictability, ease of use and helped construct a people-first app design.

According to Flipkart’s design specialists, a key a part of offering an intuitive consumer expertise is creating easy info structure and customary patterns that allow customers to find and logically navigate on a cellular machine. This assumes significance, significantly for the new-to-internet clients, to allow them to seamlessly navigate the app to find and discover merchandise with out a studying curve.

With the newly redesigned app, customers will be capable to change between buying by way of the homepage, shopping completely different classes, viewing notifications and previous orders, and ending their purchases within the cart, all within the backside navigation.

Bharath Ram, Vice-President, User Activation and Retention at Flipkart, stated, “User expertise and design is an important a part of offering a holistic e-commerce expertise for current and new-to-internet clients, and we, at Flipkart, are dedicated to constructing a easy and intuitive expertise for them. A multidisciplinary crew of designers, researchers, product managers, and engineers labored collectively to construct the brand new design, which provides a refreshed consumer expertise of our cellular app with a simplified navigation framework and a bunch of different design enhancements to allow straightforward discoverability of classes and seamless navigation throughout the platform, thereby simplifying clients’ e-commerce journey. The introduction of the Grocery tab on the homepage is one such design improve which is able to enable clients quick entry to a class that is essential in everybody’s lives and is according to the quick growth of Flipkart’s grocery presence throughout the nation.”

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