Elon Musk’s X needs to cease displaying headlines on information articles. Here’s why

Elon Musk’s social media platform X (previously Twitter) is planning to begin eradicating headlines from information articles. Under the brand new adjustments, articles will seem on customers’ timelines with only a headline and URL, whereas people must add their very own description above the submit.

According to a report by Fortune, X needs customers to put in writing a extra ‘engaging post’ by eradicating the headline and different context from the submit. The report additionally famous that the brand new change is being immediately pushed for by X proprietor Elon Musk.

Replying to a submit by X News Daily, Musk confirmed the latest report. He wrote, “This is coming from me immediately. Will significantly enhance the esthetics.”

Why is Elon Musk eradicating headlines from information articles? 

The Fortune report, citing sources, notes that Musk believes that articles take up an excessive amount of area on a consumer’s timeline, and with the brand new change, X will be capable to cut back the peak of tweets, permitting extra posts to suit on the identical timeline whereas serving to to curb clickbait.

Until now, a brand new article appeared as a ‘card’ on a consumer’s timeline, consisting of a picture, a brief headline and an outline. The format was developed when the tweet restrict was set at 140 characters, and because the data inside the card was excluded from the character restrict, it grew to become an essential means of sharing data on Twitter.

However, as Twitter/X already permits Blue subscribers to put in writing tweets of as much as 25,000 characters, the corporate might want journalists and media homes to pay to advertise their articles on the social media platform.

Catch all of the Technology News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.

More
Less

Updated: 22 Aug 2023, 03:10 PM IST

Topics