Elon Musk proposes to ‘speak’ with Apple CEO Tim Cook on App Store payment

Elon Musk, the proprietor of X, previously Twitter, has introduced that he intends to debate with Apple CEO Tim Cook the potential of lowering App Store charges for creators who earn cash by way of subscriptions on the X social community.

Musk’s proposal includes requesting Apple to use a 30 % minimize solely to the portion of the creator payment that Twitter retains, fairly than taking 30 % of the complete payment earned by a creator on the platform. 

As a part of Twitter’s help for creators, Musk said that they don’t have any plans to gather any charges from creators incomes lower than $1,00,000. For these surpassing this threshold, Twitter would retain 10 % of a creator’s earnings, however the first yr can be fee-free for all creators. 

If Apple agrees to the proposal, the corporate can be entitled to a 30 % minimize of the ten % payment that Twitter collects from creators incomes over $100,000.

For these unaware, Apple presently collects an in-app buy charges for subscription transactions made by way of the Twitter app on iOS gadgets. During the primary yr of a subscription, Apple takes 30 %, and subsequently, 15 % for every following yr. Apple’s coverage applies this payment to all digital purchases on the App Store, and the corporate is mostly recognized for sustaining constant guidelines with out making exceptions.

However, Musk’s request might not align with the present in-app buy setup, as Apple immediately expenses its payment from every subscriber paying a creator, fairly than from the creator themselves.

In the previous, Elon Musk has criticized Apple’s App Store charges, labeling the collected minimize as “definitely not ok” and likening it to a “30% tax on the internet.”

Here’s the total textual content of Musk’s tweet:

Super Important to Support Creators!

If you’ll be able to afford it, please subscribe to as many creators on this platform as you discover fascinating. 

People from each nook of the world put up unbelievable content material on 𝕏, however usually reside in powerful circumstances, the place even a couple of hundred {dollars} a month modifications their life.

While we had beforehand mentioned that 𝕏 would hold nothing for the 12 months, then 10%, we’re amending that coverage to 𝕏 retains nothing endlessly, till payout exceeds $100k, then 10%. First 12 months continues to be free for all. 

Apple does take 30%, however I’ll converse with @tim_cook and see if that may be adjusted to be simply 30% of what 𝕏 retains with a view to maximize what creators obtain.

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Updated: 03 Aug 2023, 01:19 PM IST

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