Amazon Prime Day: ‘Pandemic has led to structural shift in online shopping behaviour’

Amazon India is gearing up for its Prime Day sale beginning July 26, and this two-day occasion will deliver offers and reductions for Prime Members. According to Akshay Sahi, Director, Prime and Delivery Experience, Amazon India, whereas the pandemic has “accelerated technology adoption”, it has additionally “brought a structural shift in online shopping behaviour.”
“Amazon India has seen high demand in categories such as groceries,work-from-home & online schooling enablers like laptops, smart devices, headphones, furniture, consumer electronics, and apparel amongst others,” he informed indianexpress.com by way of an e mail interplay.
According to the Amazon government, classes akin to private computing, giant home equipment, kitchen, smartphones, attire, and grocery noticed probably the most success by way of models offered final Prime Day and the corporate expects to see this development proceed.
The Amazon government additionally careworn that the corporate is dedicating this Prime Day to “support lakhs of Small and Medium Businesses (SMBs)” and assist them “bounce back from the economic disruption owing to the pandemic.”
Akshay Sahi, Director, Prime and Delivery Experience, Amazon India
Prime Day will see “deals from hundreds of young emerging brands from Indian start-ups under Amazon Launchpad, and over 680,000+ women entrepreneurs from Amazon Saheli,” he added. Further, Amazon says greater than 50,000 neighborhood shops from Local Shops and different small sellers will take part within the sale.
For Amazon, these gross sales additionally imply loads of preparation. “Amazon has more than 60 fulfillment centers designed to deliver a smarter, faster, and more consistent experience for its customers and sellers across the country,” Sahi stated, including that the corporate places a major chunk of funding “in technology, logistics, and infrastructure as well as in seller enablement to ensure timely delivery and drive customer value.”
This 12 months’s Prime Day may even see over 300 new product launches from prime Indian & world manufacturers akin to Samsung, Xiaomi, boAt, Intel, Wipro, Bajaj, Eureka Forbes, Adidas, FCUK, Max, and others. Amazon’s personal Echo merchandise, together with the newly launched Echo Show 10 and Fire TV Cube will probably be accessible on offers for the primary time ever this Prime Day as properly.