28% customers to depart WhatsApp after implementation of its new coverage: CMR Study

Around 28 % WhatsApp customers are planning to depart the messaging app after implementation of the brand new coverage, in accordance with a survey carried out by CyberMedia Research (CMR) agency. The messaging service not too long ago introduced that it’s delaying implementation of the brand new privateness coverage until May 2021 to offer folks time to know the brand new phrases. This appears to have labored in favour of the platform as the survey revealed that 79 % of customers are nonetheless reconsidering if they need to use WhatsApp or transfer on to a brand new messaging app.
In response to WhatsApp’s ‘take it or leave it policy,” consumers ascribed a range of emotions ranging from feeling angry (49 percent), to not trusting WhatsApp ever again (45 percent), to feeling a breach of trust (35 percent). The Gurugram-based company’s newest analysis additionally revealed {that a} majority of WhatsApp and Facebook Messenger customers don’t really feel safe about storing their chats on third-party servers.

The research additionally suggests that fifty % of WhatsApp and Facebook Messenger customers get spam messages on each day foundation. The report asserted that round 50 % of these surveyed have acquired suspicious messages from unknown numbers, with potential phishing and malicious hyperlinks. The incidence of phishing messages is excessive on WhatsApp with 52 proportion and lowest on Telegram (28 %), as per the survey.
The report additionally revealed that 41 % of these surveyed are planning to shift to Telegram, whereas 35 % customers most popular Signal. It is value noting that Telegram scored over Signal when it comes to consciousness (55 %) and precise utilization (39 %). Over the previous one 12 months, 37 % of customers have really used Telegram and over 10 % customers used Signal.

Commenting on the research findings, Satya Mohanty, Head- Industry Consulting Group (ICG), CMR mentioned, “When it comes to messaging with loved ones, or communicating with the world, WhatsApp has been the default choice. However, as our study findings point out, the current debate goes much beyond privacy-oriented consumers, with some even contemplating stopping their WhatsApp usage, and considering alternatives, such as Telegram or Signal. Consumer preference is being driven by word of mouth, as well as by the array of features the platform offers.”
The agency additionally famous that its Social Safe research relies on an intensive main shopper survey, which covers 1,500 customers unfold throughout the highest eight cities of India. These embody Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Hyderabad, Ahmedabad and Pune.