Doctors, medicos in Kerala embrace khadi board overcoats
4 min readExpress News Service
THIRUVANANTHAPURAM: Kerala khadi now has new promoters. Mostly related to politicians, the material, with its low carbon footprint, has now gained acceptance amongst well being employees, with medical doctors, nurses, medical and paramedical college students and others switching to overcoats manufactured by the Kerala Khadi and Village Industries Board.
The board acquired a shot within the arm when the director of medical training issued a round to principals of all authorities medical, dental and nursing schools urging them to purchase its overcoats.
The Kannur, Thiruvananthapuram and Alappuzha medical schools, apart from a number of district and taluk hospitals, have applied the transfer. The actual increase got here when newly-admitted college students of varied medical, dental and paramedical schools responded to the round positively and integrated the overcoats of their official apparel.
“Khadi is the ideal fabric for Kerala’s changing weather,” vice-chairman of the board P Jayarajan
informed TNIE.
Khadi board launches laundry for politicians
Jayarajan mentioned the board has taken a number of steps to modernise the board and enhance the standard of its merchandise. “We have also diversified our production and sales and introduced more cottage industry products. The board has entered into an understanding with various departments too to promote khadi,” he mentioned.
The state authorities additionally did its half to advertise khadi gross sales by enjoyable the shop buy handbook, which enabled authorities establishments and public sector establishments to purchase merchandise from the board.
The khadi board, below the ‘My Gramam’ challenge, has determined to promote merchandise manufactured by village industries by its retailers to assist them compete with company merchandise. Coconut oil, beauty merchandise, detergents, arrowroot powder, conventional physique therapeutic massage oils and meals merchandise made by industries might be offered by khadi board retailers.
The board has additionally signed a memorandum of understanding with the Kerala prisons and correctional companies division to coach jail inmates in readymade garment manufacturing, apiculture, weaving and spinning, and different village industries. These merchandise might be offered by way of khadi board retailers.
A laundry service has additionally been launched for politicians, arguably the largest customers of the material. To entice new generations, the khadi board sought the assistance of the Kerala Institute of Fashion Design, following which college students who graduated from the institute have been appointed as interns in 30 of 45 showrooms of the board to assist with works like designing.
THIRUVANANTHAPURAM: Kerala khadi now has new promoters. Mostly related to politicians, the material, with its low carbon footprint, has now gained acceptance amongst well being employees, with medical doctors, nurses, medical and paramedical college students and others switching to overcoats manufactured by the Kerala Khadi and Village Industries Board.
The board acquired a shot within the arm when the director of medical training issued a round to principals of all authorities medical, dental and nursing schools urging them to purchase its overcoats.
The Kannur, Thiruvananthapuram and Alappuzha medical schools, apart from a number of district and taluk hospitals, have applied the transfer. The actual increase got here when newly-admitted college students of varied medical, dental and paramedical schools responded to the round positively and integrated the overcoats of their official apparel.
“Khadi is the ideal fabric for Kerala’s changing weather,” vice-chairman of the board P Jayarajan
informed TNIE.
Khadi board launches laundry for politicians
Jayarajan mentioned the board has taken a number of steps to modernise the board and enhance the standard of its merchandise. “We have also diversified our production and sales and introduced more cottage industry products. The board has entered into an understanding with various departments too to promote khadi,” he mentioned.
The state authorities additionally did its half to advertise khadi gross sales by enjoyable the shop buy handbook, which enabled authorities establishments and public sector establishments to purchase merchandise from the board.
The khadi board, below the ‘My Gramam’ challenge, has determined to promote merchandise manufactured by village industries by its retailers to assist them compete with company merchandise. Coconut oil, beauty merchandise, detergents, arrowroot powder, conventional physique therapeutic massage oils and meals merchandise made by industries might be offered by khadi board retailers.
The board has additionally signed a memorandum of understanding with the Kerala prisons and correctional companies division to coach jail inmates in readymade garment manufacturing, apiculture, weaving and spinning, and different village industries. These merchandise might be offered by way of khadi board retailers.
A laundry service has additionally been launched for politicians, arguably the largest customers of the material. To entice new generations, the khadi board sought the assistance of the Kerala Institute of Fashion Design, following which college students who graduated from the institute have been appointed as interns in 30 of 45 showrooms of the board to assist with works like designing.
