Viacom 18 win media rights for girls’s Indian Premier League for 951 crores

Viacom18 Media Private Limited has bagged the media rights for Women’s Indian Premier League (WIPL) with a determine of 951 crores for the interval of 2023-2027. It means the  cricket board will earn 7.09 crores per match for every recreation of WIPL, which is prone to be held in March. The BCCI will share 80% % from the income pool amongst 5 franchises within the first 5 years.

It is learnt that two corporations wished extra time to bid however the Indian board turned down their request. The two bidders who turned up on Monday on the public sale desk and Viacom18 went house with rights. BCCI secretary Jay Shah in a press release mentioned he was thrilled to have such an encouraging response for a league that can revolutionise girls’s cricket not simply in India however throughout the globe.

“This is a commitment I had made to the Board and our women cricketers and today we have taken one big leap. The broadcasters play a key role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction,” Shah mentioned in its assertion.

“BCCI shall pay the franchisees 80% share of Central Rights income in the first five years, 60% in next five years and 50% post that,” the assertion learn.

“The short and glamorous avatar of cricket appeals to men and women viewers equally. At present, women viewers account for about 48% of the IPL audience,” Jigar Rambhia, National Director-Sports and Entertainment Sponsorships, had advised Exchange Media.

As per Shah after pay fairness already achieved by the Indian board, the media rights deal has been a decisive step for empowerment of girls’s cricket in India, which can guarantee participation of girls from all ages.

Diana Edulji, former India participant and BCCI administrator, was happy with the event.

“Now women cricketers will bring revenue to Indian cricket. Earlier everyone felt that only men generate revenue. The media rights showed today that people want to see women’s cricket. They needed the opportunity and support from all stakeholders,” she advised The Indian Express.

“Since 2017, girls’s matches that are telecasted have acquired nice response. Everyone is watching them intently and have been following them too. I really feel there was nice enchancment within the high quality of cricket they play; it has attracted individuals. The India vs Australia recreation in Mumbai had a packed stadium, so curiosity is unquestionably there for girls’s cricket.

With Women’s IPL we are going to get extra expertise and extra publicity these ladies will achieve. With beneath 19 World Cup on now, we will see extra expertise coming in. There shall be nice competitors forward in girls’s cricket.”

The WIPL’s first season is prone to be held in Mumbai and the BCCI shall be having 5 groups this season. Many present franchises have proven curiosity in having an WIPL crew and have submitted their bids to the Indian board. The new groups shall be introduced on January 25.

The BCCI was hopeful of attracting excessive bids after the best way crowds turned out to look at India vs Australia girls’s house sequence in Mumbai final month. “Women’s cricket has been on the up since a few years and the recently concluded bilateral series against Australia is a great testament to how popular women’s cricket has become in India. It was only apt to get our own women’s T20 league and give the fans more of women’s cricket,” BCCI president Roger Binny mentioned in a press release.