MTV enters sports activities market, acquires rights for La Liga

There is a brand new participant within the sports activities broadcasting market. MTV, recognized to cater to pop music lovers among the many youthful technology, is now the brand new dwelling for the likes of Real Madrid, Barcelona and Atletico Madrid on tv screens throughout the Indian subcontinent.
The three-year deal comes after LaLiga broadcast matches on social media platform Facebook for the same interval. MTV is a part of the Viacom18 Media Group, and the community appears eager so as to add elite European soccer, which enjoys a big following amongst India’s youth, to its music steady.
With the English Premier League and German Bundesliga properties with Star Network, and the Sony Group bringing top-level worldwide tournaments (UEFA Champions League, FIFA World Cup, European Championships, Copa America) to viewers, MTV’s deal brings Spanish top-flight soccer again to Indian TV screens after a substantial hiatus.
“This is a strategic decision. LaLiga is always ready to innovate and try out new things. In fact, that’s why we worked with Facebook before this,” Aakriti Vohra, Head, Brand Properties, LaLiga India, instructed The Indian Express. “Viacom is also looking to diversify their sports portfolio. There are big plans involved and we are very excited.”
The league needs to capitalise on MTV’s appreciable presence among the many youthful age group.
“We are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to,” Oscar Mayo, Executive Director, LaLiga, mentioned in a joint press launch.
Apart from MTV, LaLiga matches may even be aired on choose nationwide and regional channels of the community, and live-streamed on Voot and Jio platforms.
The newest acquisition may very well be the centre-piece round which the community’s technique will likely be woven.
“Viacom18 and MTV are committed to building a wholesome entertainment-driven ecosystem centred around LaLiga, in a bid to further augment the fandom of the game,” the discharge mentioned.
Ahead of the following LaLiga season that begins on August 13, Viacom18 plans to launch a “massive marketing and communications campaign, further building the fandom and outreach for LaLiga in India. MTV’s extensive social media and digital clout will ensure that LaLiga engages fans through a multi-platform approach,” it added.
“Viacom18 will leverage its TV, digital and social assets to make LaLiga a household name in the region.”