IPL media rights offered for Rs 48,390 crore for a five-year interval

IPL media rights offered for Rs 48,390 crore for a five-year interval, mentioned BCCI Secretary Jay Shah on Tuesday.

While Disney Star retained their Indian sub-continent TV rights with a determine of Rs 23,575 crore (Rs 57.5 crore/recreation), essentially the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance-backed Viacom18, which additionally received the non-exclusive-Package C, paying one other Rs 2991 crore.

For the BCCI, this would be the second successive broadcasting windfall from their five-year cycles. Back in 2017, the general IPL rights went to Star India for round $3 billion, an unheard quantity for a cricket deal again then.

With IPL now a 10-team event and the length of the league anticipated to be additional stretched, the 2023-27 media rights deal is anticipated to interrupt new floor.

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An early indicator of Brand IPL rising regardless of the pandemic lull was the sale of two new groups earlier this 12 months: BCCI earned a complete of $1.7 billion, with the Lucknow franchise going for 250 per cent greater than the bottom value.