India vs Pakistan T20 World Cup Super 12 most-watched T20I in historical past as ICC reveals file viewership numbers

The International Cricket Council on Thursday revealed that the India vs Pakistan T20 World Cup Super 12 match in Dubai set a brand new file for essentially the most views with 15.9 billion minutes in India alone.

The match itself garnered file viewership of 167 million as almost 10,000 hours of reside protection was supplied throughout TV and digital platforms in 200 nations.The match between arch-rivals India and Pakistan proved to be a one-sided affair however that did not deter the followers from it as they consumed 15.9 billion minutes on the Star India Network, surpassing the earlier excessive of the India vs West Indies semi-final match from the 2016 version of the ICC occasion held in India, the sport’s governing physique mentioned.The general TV consumption for the complete match in India was recorded at 112 billion minutes, this regardless of India’s early exit from the match.“We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms,” ICC CEO Geoff Allardice mentioned in a launch.“It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”In the UK, viewership for the India-Pakistan match grew by 60 p.c on Sky UK whereas the general viewership for the market went up by 7 p.c.In Pakistan, the occasion was being broadcast by three gamers for the primary time specifically PTV, ARY and Ten Sports, which led to additional progress in viewership by 7.3 p.c in comparison with the 2016 version of the occasion.In Australia, the viewership elevated by 175 p.c on the Fox Network. In the USA, which the ICC just lately named as one of many focus markets for the game, the match was essentially the most seen cricket match ever on ESPN+.The ICC’s partnership with Facebook was a driver for the numerous enhance in video views, with a complete of 4.3 billion views throughout all channels for the match, in comparison with 3.6 billion views which have been garnered for the 2019 version of the ICC Men’s Cricket World Cup.The consumption throughout digital property additionally grew, recording a complete of two.55 billion minutes. ICC’s social media channels additionally noticed a big progress in engagement at 618 million throughout these platforms, which is a 28 p.c leap because the 2019 version of the ICC Men’s Cricket World Cup.