Game has by no means been nearly cash: Pens Sourav Ganguly after the completion of IPL media rights public sale

Indian Premier League media rights fetched astronomical costs within the e-auction performed by the BCCI between June 12-14. Star community retained the rights for TV broadcasting.

File picture of Sourav Ganguly. (Courtesy: PTI)

HIGHLIGHTSIPL broadcasting rights rose three-foldIPL closed a $6 billion dealThe BCCI-held league is now some of the valued on the earth

An elated Sourav Ganguly took to Twitter to precise his pleasure after the astronomical gross sales of the Indian Premier League media rights on Tuesday, 14 June. The auctions turned IPL into some of the valued sports activities commodities on the earth, making it a $6 billion business. As IPL push limits that many didn’t assume was attainable, Ganguly reminded everybody that the sport was not all about cash.

The former Indian captain and the present head of the Board of Control for Cricket in India stated that this might be motivation for younger gamers to carry out higher and in flip can be helpful for the Indian crew.

“The game has never been just about money..it’s about talent. The IPL e auction just showed how strong the game is in our country. The numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level. This will create infrastructure to make the best players in the world,” Ganguly wrote in a collection of tweets.

“The game is a religion in this country. My special congratulations to all the players in the last 50 yrs, administrators, when the game had nothing, and above all the fans and supporters who just turn up in numbers in Stadiums and in front of tv sets,” he additional continued.

He congratulated his colleagues on the BCCI for hours of planning for the public sale course of. He prolonged his gratitude to the broadcasting networks for having religion within the development of the league.

“Congratulations to Star, Viacom, Times internet for putting their might in getting the auction to new heights. Indian cricket fans you make this happen @JayShah,” Ganguly concluded.

Secretary Jay Shah earlier spoke to information company PTI and acknowledged that the BCCI has already requested ICC for a two and a half month window going ahead. There have been speculations that the IPL can be expanded sooner or later, and it was confirmed within the public sale with a BCCI clause that stated that the IPL may very well be a 94-game match within the subsequent 5 years.

Shah additional acknowledged that they may make the ladies’s IPL occur from subsequent yr which can be a giant increase for cricket within the nation.