After rocky tenure, Shree Cement arms over sporting rights to East Bengal

Shree Cement Limited on Tuesday formally ended their topsy-turvy two-year affiliation with Kolkata heavyweights East Bengal by handing again the sporting rights of the ISL wood spooners.

It was primarily attributable to efforts of West Bengal CM Mamata Banerjee, the Hari Mohan Bangur-owned cement conglomerate purchased a majority stake of 76 per cent within the beleaguered East Bengal to assist them enter India Super League in 2020-21.

But the affiliation didn’t go off properly because the East Bengal government committee, which is primarily run by Debabrata (Nitu) Sarkar refused to signal the ultimate settlement, claiming discrepancies between the ultimate settlement and preliminary time period sheet.

Confirming the event, Shree Cement Ltd CEO Col Shibaji Samaddar advised PTI: “Yes, Shree Cement has moved out of East Bengal after two seasons. The process to hand over the sporting rights was on for the last couple of days.”

“They did not sign the final agreement and as per the term sheet the association was for two years, so it finally ended,” he added.

After approaching board, Shree Cement had promised a long run affiliation with the red-and-gold brigade however bother began brewing earlier than the second season relating to the time period sheet.

It was as soon as once more on the behest of Mamata Banerjee, Shree Cement had agreed to proceed for the final ISL version the place it went worse as they completed backside of the desk with only one win from 20 matches, which included 11 defeats and eight attracts.

Under the Liverpool legend Robbie Fowler, East Bengal had a poor ninth place end of their maiden ISL season with 9 losses, eight attracts and simply three wins.

This was not the primary time the red-and-gold membership administration have discovered themselves in a logjam with their traders.

Before SCL, East Bengal additionally had an identical destiny with their Bengaluru-based traders Quess Corp who too exited after a two-year affiliation in a untimely finish to their three-year settlement.

EB in talks with Bashundhara Group

A prime East Bengal official additionally confirmed receiving the sporting rights again and mentioned “we would formally announce the development on Wednesday”.

He additional mentioned they’re in “talks with Bangladesh traders Bashundhara Group which owns Bangladeshi prime tier membership Bashundhara Kings.

Asked about their destiny within the ISL, the highest EB official mentioned: “SCL may have exited but at the moment, we are not thinking beyond ISL… We are very hopeful of striking a deal with Bashundhara Group, but nothing is formalised as yet.”

Recently the Bashundhara Group managing director Sobhan Anvir together with different officers have been felicitated by the membership.