Strategic positioning | BJP’s giant OBC push

The OBC vote has been a significant part of the BJP’s success since 2014. Will the demand for caste census in states and its inherent dangers upset the celebration’s plans?

ISSUE DATE: Apr 24, 2023 | UPDATED: Apr 14, 2023 21:08 IST

(From correct) OBC chief Bhupender Yadav, BJP president J.P. Nadda and OBC Morcha chief Ok. Laxman at a gathering of the celebration’s OBC MPs in Delhi, Mar. 30 (Photo: ANI)

On April 3, Congress chief Rahul Gandhi landed in Surat, Gujarat, to hunt suspension of his two-year jail sentence by the native durations courtroom docket in a defamation case over his “thieves sharing the Modi surname” comment in Kolar Karntaka all through the 2019 election advertising and marketing marketing campaign. The related day, BJP nationwide spokesperson Sambit Patra known as a press meet in Kolkata to emphasise that Gandhi’s jibe wasn’t merely an insult to people with the Modi surname nevertheless your complete OBC (completely different backward classes) neighborhood. Indeed, benefiting from the brouhaha, the celebration moreover launched a ‘Gaon gaon chalo, ghar ghar chalo (Visit every village, and every home) campaign on April 6 (the BJP foundation day) to press home the ‘message’. The celebration’s ambition, as always, is giant—reaching out to the ten million OBC households in 100,000 villages all through the nation by the purpose the advertising and marketing marketing campaign culminates on April 14 (as soon as extra a symbolic date, Dalit icon B.R. Ambedkar’s birthday).

Published By:

Arindam Mukherjee

Published On:

Apr 14, 2023