Soft Hindutva? Ganga Jal makes entry into MP politics as a part of Congress plank
3 min readBy Express News Service
BHOPAL: In one other try to embrace ‘soft Hindutva’ and counter the ruling BJP over a ‘pro-Hindutva’ pitch, Congress has now introduced the distribution of bottles of holy Ganga water throughout the state as a mark to guarantee voters fulfilment of ensures promised by state head and chief minister face Kamal Nath if elected to energy within the upcoming Assembly polls.
Himanshu Yadav, the state Congress’ OBC cell head of Indore Lok Sabha constituency, stated Ganga water bottles shall be sourced from Haridwar and distributed within the coming days. The marketing campaign will begin within the Indore district.
Importantly, forward of by-elections to 27 meeting segments in 2020, the Congress had launched into an analogous marketing campaign. Titled ‘Shuddh Ke Liye Yuddh’ (War for Purity) the marketing campaign was launched by the MP Congress Committee chief and ex-CM Kamal Nath, three months earlier than the majority meeting bypolls.
The marketing campaign noticed door-to-door distribution of half-litre bottles amongst voters within the 27 meeting segments, the place byelections have been to be held. Twenty-five of those seats had fallen vacant because of the resignation of Congress MLAs, together with the 22 legislators whose resignations had led to the autumn of the 15-month-old Congress authorities led by Kamal Nath in March 2020. The marketing campaign was aimed toward “purifying constituencies of the opportunist political nexus of the BJP and the former Congress MLAs (now in BJP)”, which led to the autumn of the Nath authorities.
Before it, throughout the 2018 meeting polls marketing campaign, Digvijaya Singh-loyalist Congress candidate from Bhopal Dakshin-Paschim seat, PC Sharma had distributed Ganga Jal bottles within the constituency of the state capital Bhopal.
BHOPAL: In one other try to embrace ‘soft Hindutva’ and counter the ruling BJP over a ‘pro-Hindutva’ pitch, Congress has now introduced the distribution of bottles of holy Ganga water throughout the state as a mark to guarantee voters fulfilment of ensures promised by state head and chief minister face Kamal Nath if elected to energy within the upcoming Assembly polls.
Himanshu Yadav, the state Congress’ OBC cell head of Indore Lok Sabha constituency, stated Ganga water bottles shall be sourced from Haridwar and distributed within the coming days. The marketing campaign will begin within the Indore district.
Importantly, forward of by-elections to 27 meeting segments in 2020, the Congress had launched into an analogous marketing campaign. Titled ‘Shuddh Ke Liye Yuddh’ (War for Purity) the marketing campaign was launched by the MP Congress Committee chief and ex-CM Kamal Nath, three months earlier than the majority meeting bypolls.googletag.cmd.push(perform() googletag.show(‘div-gpt-ad-8052921-2’); );
The marketing campaign noticed door-to-door distribution of half-litre bottles amongst voters within the 27 meeting segments, the place byelections have been to be held. Twenty-five of those seats had fallen vacant because of the resignation of Congress MLAs, together with the 22 legislators whose resignations had led to the autumn of the 15-month-old Congress authorities led by Kamal Nath in March 2020. The marketing campaign was aimed toward “purifying constituencies of the opportunist political nexus of the BJP and the former Congress MLAs (now in BJP)”, which led to the autumn of the Nath authorities.
Before it, throughout the 2018 meeting polls marketing campaign, Digvijaya Singh-loyalist Congress candidate from Bhopal Dakshin-Paschim seat, PC Sharma had distributed Ganga Jal bottles within the constituency of the state capital Bhopal.
