Ahead a hundredth episode, IIM Rohtak survey reveals better than 100 crore of us have listened to PM Modi’s Mann ki Baat

As Prime Minister Narendra Modi’s ‘Mann Ki Baat’ approaches its a hundredth episode on April 30, a survey carried out by the Indian Institute of Management, Rohtak reveals {that a} minimal of twenty-three crore of us have ‘listened to or viewed’ Prime Minister Narendra Modi’s month-to-month radio broadcast repeatedly and over 100 crore of us have listened to it a minimal of as quickly as. 

It extra talked about about 96 per cent of individuals are acutely aware of the month-to-month radio program, Mann Ki Baat, and 41 crore of us have the scope of fixing from occasional viewers to frequent viewers.

These statistics have been revealed in an exhaustive look at commissioned by Prasar Bharati and carried out by the Indian Institute of Management, Rohtak.

Ahead of a hundredth episode, IIM Survey finds #MannKiBaat has reached 100 crore listeners

23 crore frequent listeners of Mann Ki Baat, 96% inhabitants acutely aware of the well-known radio programme: @IIM_Rohtak Report

Read proper right here: https://t.co/WF0g1savDw pic.twitter.com/9HAKQ6dA0B

— PIB India (@PIB_India) April 24, 2023

The survey on listener strategies and sentiment analysis of Mann Ki Baat was commissioned by All India Radio. In its survey, IIM Rohtak sampled 10,003 of us from the North, South, East, and West areas of India using snowball sampling by way of a psychometrically purified survey instrument. Of the ten,003 of us, 60% have been males whereas 40% have been females. This inhabitants was unfold over 68 occupations sectors with 64% being from the informal and self-employed sector whereas school college students constituted 23% of the studied viewers.

IIM Rohtak talked about the listeners most popular the communication mannequin of the Prime Minister and felt what he shared on this system was empathetic and decisive.

What are most likely essentially the most most popular traits of the PM?

Knowledgeable
Sets an emotional be part of
Decisive
Sympathetic and empathetic
Direct interaction with residents

The hottest themes of Mann Ki Baat as per the Survey are:

Scientific Achievements of India
Common Citizen Stories
Gallant of Armed Forces
Youth Related Issues
Environment and Natural Resources related factors

Most Popular Themes of #MannKiBaat as per
the Survey:

▪️ Scientific Achievement of India
▪️ Common Citizen Stories
▪️ Gallant of Armed Forces
▪️ Youth Related Issues
▪️ Environment and Natural Resources related factors#MannKiBaat100 pic.twitter.com/N7Qt5Hfwb5

— PIB India (@PIB_India) April 24, 2023

“Sixty per cent have shown interest in working for nation-building, 55 per cent affirm becoming a responsible citizen of the nation, 63 per cent feel that their approach towards the government has become positive while 59 per cent feel that their trust in the government has increased, 58 per cent expressed that their living conditions have improved while 73 per cent feel optimistic about the government’s working and country’s progress,” the survey talked about.

Hindi might be essentially the most preferred medium

Television (44.7%) might be essentially the most preferred medium adopted by Radio (17.6%) and Mobile telephones (37.6%), the survey revealed, together with that Hindi grabs a severe chunk of listeners of Mann Ki Baat with 65% viewers preferring it over one other language whereas English is out there in at second place with 18%.

Prime Minister Narendra Modi’s month-to-month radio broadcast ‘Mann Ki Baat’ was thought of one in all his distinctive makes an try to connect with the loads after coming to vitality in May 2014.

While of us listened to the radio usually and preferred FM stations, PM Modi launched the primary focus of the nation once more to the nationwide broadcaster All India Radio (AIR). Mann ki Baat grew to change into the focus on of the town with its month-to-month broadcast. Scores of people would wait in anticipation of this method to hearken to what PM Modi will talk about that month.

Last month, it acquired right here to mild that this method fetched almost 5 events in earnings than the amount spent on selling and promotions for the current.