Vijay’s Beast to gather Rs 40 crore on opening day in TN, say movie commerce consultants

Actor Vijay’s most-awaited film Beast is all set to open in cinemas the world over on Wednesday. Despite releasing on a non-holiday mid-week date, the movie is predicted to shatter earlier field workplace data of Tamil cinema.

As per movie commerce consultants, Beast is prone to gather over Rs 40 crore in Tamil Nadu on opening day.

“We all agree that Beast is going to make a record-breaking collection in Tamil cinema. It’s because of Vijay’s star image. Recently, a few producers and I estimated the film’s opening day collection. This film will collect a minimum of Rs 40 crore in just Tamil Nadu on day one. This collection is going to beat the previous records of Vijay. His movie Sarkar so far held the record for highest opening day collection and it was released during Deepavali holiday. But, this is not a holiday release,” stated movie producer and distributor G. Dhananjayan.

If Beast manages to garner good phrase of mouth and opinions, the collections are prone to improve in direction of the weekend. Film producer and movie commerce skilled Girish Johar additionally predicted a “monstrous start” for Beast on the field workplace.

.@Dhananjayang sir says #Beast will gross ₹40 cr at a minimal on Day 1 in Tamil Nadu. It will break the earlier report held by #Sarkar. 🔥🔥🔥pic.twitter.com/a2IA6ZuEgN

— George (@VijayIsMyLife) April 12, 2022

MONSTROUS START AT BO for #Beast… the early screenings suggestions is FANTASTIC too !!!
Setting the BO on hearth 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥#BeastFilm #BeastModeON @sunpictures@actorvijay @Nelsondilpkumar @anirudhofficial @hegdepooja @selvaraghavan @manojdft @KiranDrk @anbariv pic.twitter.com/HDuETrkSvK

— Girish Johar (@girishjohar) April 12, 2022

“MONSTROUS START AT BO for #Beast… the early screenings feedback is FANTASTIC too !!! Setting the BO on fire (sic),” he tweeted.

It’s unclear whether or not Girish’s prediction is confined to Beast’s field workplace efficiency within the south Indian states or it additionally applies for the movie’s theatrical run within the Hindi belt. The makers of Beast didn’t organise in depth promotional campaigns within the north Indian market. The Hindi model of Beast which is titled Raw managed to garner a number of high-profile endorsements from the likes of Bollywood stars Shah Rukh Khan and Varun Dhawan.

If early reviews are something to go by, Yash’s KGF: Chapter 2 is all set to dominate theatres throughout north India, courtesy of the makers’ no-holds-barred promotions.

Written and directed by Nelson, Beast additionally stars Pooja Hegde within the lead function.