Remove Mangalsutra Ad In 24 Hours: Madhya Pradesh Minister Warns Sabyasachi

Bhopal: Designer Sabyasachi Mukherjee’s trend and jewellery label is in one more controversy because of the progressive advert campaigns. This time the row was sparked over an advert that includes a curvy girl carrying a Mangalsutra whereas posing in a revealing outfit and an intimate place with a person.Also Read – Sabyasachi Mukherjee Receives a Legal Notice After His Controversial Mangalsutra Collection Advertisement Madhya Pradesh Home Minister Narottam Mishra on Sunday issued a 24-hour ultimatum to Sabyasachi to withdraw the commercial with “objectionable and obscene” portrayal of mangalsutra or else face statutory motion. Also Read – Lingerie advert or Mangalsutra Shoot? Netizens Troll Sabyasachi For His New Jewellery Line Photoshoot This comes after Dabur India Private Limited final week withdrew its Fem cream bleach commercial, which confirmed same-sex couple celebrating Karva Chauth and watching one another by way of a sieve, after minister Mishra termed the advert as objectionable and warned that authorized steps could be taken in opposition to it. Also Read – Sabyasachi x H&M: What is The Whole Outrage, How it Exposes Cancel Culture And Fast Fashion After the designer shared these footage, it triggered outrage amongst a bit of social media customers who termed it obscene and in opposition to Hindu tradition.

Speaking to reporters, Mishra said, “I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, then a case will be registered against him and legal action will be taken. The police force will be sent for the action.” Mishra stated that he noticed Sabyasachi Mukherjee’s mangalsutra commercial. “It is very objectionable. Mangalsutra is a jewellery of paramount importance. We believe that the yellow part of the mangalsutra signifies Goddess Parvati and the black part Lord Shiva, which protects the woman and her husband. Marital life becomes happy by the grace of Goddess Parvati,” he stated. Mangalsutra is a necklace worn by married Hindu ladies. Replying to a query concerning the requirement of legislation to verify such incidents, the minister stated, “The law is already in place. But why do such painful incidents take place only with Hindu symbols? If Mukherjee has courage, he should do it with some other religion, then we will understand that he is a real brave man.”

While sharing the promotional pictures of the commercial, Sabyasachi’s official Instagram web page wrote, “Introducing the Royal Bengal Mangalsutra 1.2 and the Bengal Tiger Icon collection of necklaces, earrings, bracelets and signet rings in 18k gold with VVS diamonds, black onyx, opals and black enamel.” The designer has not given any assertion on the minister’s warning thus far. (With PTI inputs)