Karthik Subbaraj reveals why Ammu was at all times meant to be a direct OTT launch

Aishwarya Lekshmi’s OTT launch Ammu has been receiving a constructive response and bringing appreciation to the actor for enjoying the function of a home abuse sufferer. The Telugu movie premiered on Amazon Prime Video and its artistic producer Karthik Subbaraj says that was the plan all alongside. He believes that the digital launch made Ammu’s attain limitless.

Talking to indianexpress.com, Karthik says that Ammu was at all times meant for OTT. He tells us, “Every industry is number oriented. When we read the script of Ammu, we knew that it should be an OTT film and not a theatrical release. We felt that we can make it an OTT film so that we don’t have any number constraint. We didn’t want to have any revenue constraints or change this or that for theatre. The script’s concept is perfectly fitted for a straight-to-OTT release.”

Karthik Subbaraj believes that the movie trade is already balancing theatrical and OTT releases. He says, “OTT is the latest technological revolution that has happened. OTT and theatre should co-exist. After corona, it has already started working parallelly. There are many films which are doing great in theatres and there are so many audiences who are watching movies on OTT. So, we are moving towards the right balance between theatrical and OTT.”

Karthik, who has helmed movies reminiscent of Pizza, Jigarthanda, Petta, Jagame Thandhiram and Mahaan, is completely happy that Aishwarya Lekshmi has achieved justice to Ammu along with her good efficiency.

“Right after studying the script, we knew that the primary character Ammu is the spine of the movie. So, we knew the character needs to be performed by somebody who can carry out rather well. We mentioned a whole lot of choices earlier than deciding on Aishwarya. I’ve labored with Aishwarya in Jagame Thandhiram additionally, so I knew that she is a superb performer. And after watching Jagame Thandhiram, Charukesh (director Charukesh Sekar) additionally knew that she would match the function. And, as all of us anticipated, she has achieved an amazing job. After watching the movie, all of us thought that she is the suitable selection,“ he concluded.