Global music streams up 30.8%, and 40% of U.S. listeners get pleasure from non-Anglophonic music, report finds

By Associated Press

LOS ANGELES: Is non-English language music the way forward for the music enterprise? Perhaps.

The international music business surpassed 1 trillion streams on the quickest tempo, ever, in a calendar 12 months, Luminate’s 2023 Midyear Report has discovered. The quantity was reached in three months, a full month sooner than in 2022.

Global streams are additionally up 30.8% from final 12 months, reflective of an more and more worldwide music market.

Additionally, Luminate discovered that two in 5 — or 40% — of U.S. music listeners get pleasure from music in a non-English language. And a whopping 69% of U.S. music listeners get pleasure from music from artists originating exterior of the U.S.

According to the report, Spanish, French, Japanese, Korean, Italian, German, and Arabic are the preferred languages for non-Anglophonic music amongst U.S. music listeners, with Latin genres and Ok-pop main the cost.

“Specifically, our streaming data shows that Spanish and Korean language music is the most popular when taking a look at the top 10,000 most streamed songs (audio and video combined) during the first half of 2023,” says Jaime Marconette, Luminate’s Senior Director of Music Insights & Industry Relations.

“Furthermore, Spanish-language music’s share of that top 10,000 has grown 3.6% since 2021, while English-language music’s share has dropped 4.2% in that same time.”

That is mirrored in Luminate’s 2023 Midyear Top Albums chart, the place Bad Bunny’s spring 2022 album “Un Verano Sin Ti” nonetheless breaks the highest 10 a 12 months later (the place “Top Albums” is outlined by a mix of album gross sales, on-demand audio/visible gross sales, and digital monitor gross sales.) When Top Albums are outlined by bodily and digital gross sales solely, Ok-pop dominates, taking over six of the highest 10 spots.

“K-pop fans are, unsurprisingly, some of the most enthusiastic fans across physical formats,” Marconette says.

Luminate discovered that Ok-pop followers are 69% extra prone to buy vinyl and 46% extra prone to buy CDs than the typical U.S. music listener within the subsequent 12 months. One in 4 Ok-pop followers has bought a cassette within the final 12 months.

LOS ANGELES: Is non-English language music the way forward for the music enterprise? Perhaps.

The international music business surpassed 1 trillion streams on the quickest tempo, ever, in a calendar 12 months, Luminate’s 2023 Midyear Report has discovered. The quantity was reached in three months, a full month sooner than in 2022.

Global streams are additionally up 30.8% from final 12 months, reflective of an more and more worldwide music market.googletag.cmd.push(operate() googletag.show(‘div-gpt-ad-8052921-2’); );

Additionally, Luminate discovered that two in 5 — or 40% — of U.S. music listeners get pleasure from music in a non-English language. And a whopping 69% of U.S. music listeners get pleasure from music from artists originating exterior of the U.S.

According to the report, Spanish, French, Japanese, Korean, Italian, German, and Arabic are the preferred languages for non-Anglophonic music amongst U.S. music listeners, with Latin genres and Ok-pop main the cost.

“Specifically, our streaming data shows that Spanish and Korean language music is the most popular when taking a look at the top 10,000 most streamed songs (audio and video combined) during the first half of 2023,” says Jaime Marconette, Luminate’s Senior Director of Music Insights & Industry Relations.

“Furthermore, Spanish-language music’s share of that top 10,000 has grown 3.6% since 2021, while English-language music’s share has dropped 4.2% in that same time.”

That is mirrored in Luminate’s 2023 Midyear Top Albums chart, the place Bad Bunny’s spring 2022 album “Un Verano Sin Ti” nonetheless breaks the highest 10 a 12 months later (the place “Top Albums” is outlined by a mix of album gross sales, on-demand audio/visible gross sales, and digital monitor gross sales.) When Top Albums are outlined by bodily and digital gross sales solely, Ok-pop dominates, taking over six of the highest 10 spots.

“K-pop fans are, unsurprisingly, some of the most enthusiastic fans across physical formats,” Marconette says.

Luminate discovered that Ok-pop followers are 69% extra prone to buy vinyl and 46% extra prone to buy CDs than the typical U.S. music listener within the subsequent 12 months. One in 4 Ok-pop followers has bought a cassette within the final 12 months.