BollywoodLife.com crosses 20 million month-to-month lively customers mark; sees progress of three.2x 12 months on 12 months

BollywoodLife.com, the main leisure portal of Zee Digital has seen a staggering progress of three.2x prior to now 12 months crossing 20 million month-to-month lively customers (MAUs) in Apr’21 from 6.3 million MAUs in Apr’20. It has emerged because the fastest-growing leisure portals leaving rivals like Pinkvilla, Filmibeat.com, and Desimartini.com means behind when it comes to progress and cementing its spot as one of many largest leisure locations within the nation. Also Read – Sushmita Sen Pens A Thoughtful Note on ‘How Human Spirit Prevails Every Single Time,’ Amid COVID-19 Pandemic In an endeavour to succeed in each family, and make leisure accessible to all, the BollywoodLife.com platform has renewed its strategy in the direction of content material presentation revamping web page buildings and content material combine for a number of classes like video, celeb, motion pictures, and many others. to supply content material that’s simply searchable and is introduced as per the consumer’s liking. Also Read – IPL 2021: Punjab Kings All-Rounder Harpreet Brar Took a Jibe at Bollywood Star Akshay Kumar, Says We Don’t Wear Turban For Money Commenting on the spectacular progress, Zee Digital CEO Rohit Chadda mentioned, “BollywoodLife.com has always strived to present engaging and original content for its users, and we are thrilled to see this kind of validation in the statistics. As a result of a well-integrated product and editorial strategy, we’ve made the content easy to search and easy to consume. Focus on original videos has increased our reach tremendously on social platforms helping build a strong brand.” Also Read – List of Bollywood Celebs Who Are Helping People in Fight Against COVID-19

In the previous 12 months, the video channel of BollywoodLife.com has focussed on masking extra exclusives roping in numerous celebrities which have helped in each rising reaches as effectively brand-building. Successful initiatives like BollywoodLife.com Awards 2021 have additionally fuelled model progress. With stars like Ranveer Singh, Sonu Sood, Mouni Roy, Sidharth Shukla, Shaheer Sheikh, Shivangi Joshi taking house trophies, the digital occasion was the No.1 development on Twitter together with unprecedented fan engagement. Rohit Chadda additional mentioned, “This figure of 20 million is just the start of more ambitious plans and strategies ahead. Our growth in Hindi has encouraged us to expand to more languages. We would soon be rolling out our language offerings which shall help us reach entertainment savvy audiences in other parts of the country as well.” April 2021 additionally noticed ZEE Digital cross 300 million MAUs for the primary time. The progress of 4x in MAUs over the previous 2 years has made it one of many fastest-growing digital media firms of scale within the World.

Recently, ZEE Digital did the most important PWA launch for 13 of its nationwide and regional information manufacturers masking 9 languages to supply a seamless information consumption expertise to its customers. Earlier this 12 months, India.com launched its new cell web site to supply a extra immersive expertise to customers which resulted in great progress for the model when it comes to month-to-month lively customers.