Amazon Alexa to quickly permit advertisers to reply your queries

By IANS

SAN FRANCISCO: Tech big Amazon has launched a brand new Alexa-powered functionality geared towards serving to advertisers reply frequent buyer questions.

The functionality is named Customers ask Alexa, and it really works when clients pose inquiries to Alexa, together with queries associated to a product’s options or compatibilities, Alexa responds with useful solutions offered by manufacturers from these product classes.

“Amazon recognizes brands as experts on their products. With this new capability, we have made it easier for brands to connect with customers to help answer common questions and better inform their purchase decisions,” Rajiv Mehta, basic supervisor of Alexa Shopping at Amazon, mentioned in a weblog put up.

ALSO READ | Heard your late relative’s voice? It may very well be Alexa’s mimic

Brands registered with Amazon Brand Registry will see the brand new Customers ask Alexa characteristic in Seller Central, the place they will simply uncover and reply regularly requested buyer questions utilizing self-service instruments.

All solutions undergo Alexa’s content material moderation and high quality checks earlier than Alexa selects essentially the most related reply to share with clients.

The characteristic will likely be accessible in Seller Central for a choose group of manufacturers starting October 2022 as an invite-only programme and can grow to be accessible to all eligible manufacturers within the US in 2023.

It will likely be accessible to customers through the Amazon search bar in late 2022, and through Echo units in mid-2023.

SAN FRANCISCO: Tech big Amazon has launched a brand new Alexa-powered functionality geared towards serving to advertisers reply frequent buyer questions.

The functionality is named Customers ask Alexa, and it really works when clients pose inquiries to Alexa, together with queries associated to a product’s options or compatibilities, Alexa responds with useful solutions offered by manufacturers from these product classes.

“Amazon recognizes brands as experts on their products. With this new capability, we have made it easier for brands to connect with customers to help answer common questions and better inform their purchase decisions,” Rajiv Mehta, basic supervisor of Alexa Shopping at Amazon, mentioned in a weblog put up.

ALSO READ | Heard your late relative’s voice? It may very well be Alexa’s mimic

Brands registered with Amazon Brand Registry will see the brand new Customers ask Alexa characteristic in Seller Central, the place they will simply uncover and reply regularly requested buyer questions utilizing self-service instruments.

All solutions undergo Alexa’s content material moderation and high quality checks earlier than Alexa selects essentially the most related reply to share with clients.

The characteristic will likely be accessible in Seller Central for a choose group of manufacturers starting October 2022 as an invite-only programme and can grow to be accessible to all eligible manufacturers within the US in 2023.

It will likely be accessible to customers through the Amazon search bar in late 2022, and through Echo units in mid-2023.