Adhura Effect: Prime Video And Emmay Entertainment Team up With Sangath to Prevent ‘Horrors’ of Bullying

Home EntertainmentAdhura Effect: Prime Video And Emmay Entertainment Team up With Sangath to Prevent ‘Horrors’ of Bullying

Prime Video lately launched its first Hindi horror collection Adhura, produced by Monisha Advani, Madhu Bhojwani, and Nikkhil Advani of Emmay Entertainment.

Adhura Effect Prime Video And Emmay Entertainment Team up With Sangath to Prevent ‘Horrors’ of Bullying

Mumbai: Prime Video lately launched its first Hindi horror collection Adhura, produced by Monisha Advani, Madhu Bhojwani, and Nikkhil Advani of Emmay Entertainment. Created and directed by Gauravv Ok Chawla and Ananya Banerjee (additionally, written by), the collection not solely delves into the world of horror and supernatural but in addition addresses the horrors of bullying, which continues to be rampant. Through two pivotal characters, Vedant and Ninad, the collection highlights various sorts of bullying, its impression on younger minds, the traumas, and its lasting results.

Taking a step additional in elevating consciousness and increasing help to youngsters and younger adults who’re experiencing bullying, the creators of Adhura have joined fingers with Sangath, a famend non-government group (NGO) dedicated to bettering entry to psychological well being throughout the age spectrum and offering scientific companies, workshops, and coaching. Children and youth who expertise bullying and wish help can attain out to the NGO’s Well-Being Centre on the free tele-counseling helpline +91-11-41198666, obtainable every single day, from 10 am to six pm, or for scientific companies (sustained psychological well being help) attain out to contact.clinicalservices@sangath.in.

Speaking concerning the partnership, the collection author and director Ananya Banerjee, mentioned, “We are humbled that audiences who have watched the series have appreciated our efforts to address issues like bullying and homophobia. I firmly believe that through storytelling one can initiate meaningful conversations and bring about a change. Every child deserves to grow up in a world where kindness prevails and we want to empower kids and foster an environment where they feel secure, heard, and supported. Our association with NGO Sangath is an important milestone in our journey to increase public awareness of bullying and standing up against it.”

Adding concerning the collaboration, creator, and director Gauravv Ok Chawla mentioned, “As a filmmaker, I like to tell stories that effectively address societal issues and then juxtapose it in a way that it drives forward a message; something we haven’t seen happens a lot in the horror genre. With Adhura our endeavour was to marry these different aspects. Through the two characters – Vedant and Ninad – we touched upon a very relevant topic of bullying. Bullying is often perceived as a part of growing up, however, it can have detrimental effects on many. We are glad to have collaborated with Sangath, who are experts in the field of child development and mental health, and create more awareness about the wonderful work they have been doing in addressing and handling this issue.”

Speaking about our affiliation Dr. Abhijit Nadkarni, Sangath Well-Being Center mentioned, “We extend our heartfelt appreciation to the creators of Adhura and the team at Prime Video for taking the initiative to start a conversation about the critical issue of bullying. Bullying, in all its forms, has a profound impact on the formative experiences of young people and communities, affecting their emotional well-being, and mental health, and adverse impacts extending into their adult lives, thus compromising their overall quality of life. Initiating conversations around bullying through large viewership platforms such as Prime Video helps to raise awareness of its ill effects, sensitize the audience on prevention strategies, and also encourages empathy, compassion, and understanding among viewers. We hope the show encourages survivors to find solace in knowing they are not alone and empowers them to seek support and take action against this pervasive social issue.”

Adhura delves into the deep-rooted fears and interior demons of its characters, promising a gripping and suspenseful journey into the supernatural realm. The collection options Rasika Dugal, Ishwak Singh, Poojan Chhabra, Shrenik Arora, Rahul Dev, Rijul Ray, Zoa Morani, Sahil Salathia, Aru Krishansh Verma, Jamini Pathak and extra. Prime members throughout 240+ international locations and territories worldwide can now stream Adhura on the service.

— press launch

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