ICICI Pru Life clients get ClickPay facility for insurance coverage premium funds

NEW DELHI: National Payments Corporation of India (NPCI) on Thursday introduced the tie-up of its subsidiary NPCI Bharat BillPay with ICICI Prudential Life Insurance to supply the latter’s clients the power of ClickPay.

Under ClickPay, a fee hyperlink is distributed to clients to allow them to make straightforward invoice funds in the direction of utility payments, EMIs, insurance coverage premiums and so forth. The hyperlink is generated by the biller and clicking on it redirects the client to the funds web page.

ICICI Prudential Life Insurance claimed it’s the first insurance coverage firm to supply the power of ClickPay to its clients, serving to them make funds of renewal premium with ease.

“This convenient and secure two-step process will help customers pay the bills without the hassle of putting in the premium amount, remembering premium payment dates, and going through arduous steps to make the payment,” NPCI’s official assertion mentioned.

“As a customer-centric organisation it has been our endeavour to provide our customers with easy-to-use interfaces that offer a hassle-free and seamless premium payment experience. We strive to keep improving customer experience and have been leveraging new-age technology and digital platforms to provide our customers with an immersive experience across the policy lifecycle,” Ashish Rao, Chief – Customer Experience and Operations, ICICI Prudential Life Insurance.

“We believe that this unique payment mechanism will offer a seamless insurance premium payment experience to all customers across the country,” mentioned Noopur Chaturvedi, CEO, NPCI Bharat BillPay. “We are presently engaged on integrations with varied service suppliers in addition to Consumer Apps for enabling ClickPay, and are assured that this can be a ubiquitous mode of fee in instances to return.”

Amid recurring funds disruption brought on by Reserve Bank of India’s guidelines on auto-mandates, ClickPay is predicted to ease recurring funds expertise for patrons.

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