Edelweiss General Insurance rebranded as Zuno General Insurance

Edelweiss General Insurance has rebranded itself as Zuno General Insurance Limited (Zuno GI), which, it says, is a brand new age digital insurer with an aspiration to reimagine and redefine Insurance to make it simple, pleasant, and clear.

“The identify brings alive the corporate’s ardour, enthusiasm, and singular concentrate on offering prospects with essentially the most handy and hassle-free expertise powered by tech that’s responsive and intuitive. The identify and id represents the younger, progressive, approachable, digital native and upbeat character of the model and resonates with the Millennial and GenZ viewers,” it mentioned.

The firm has additionally launched a client examine titled ‘Usage Based Insurance: Decoding Awareness, Perception and Behaviour’. The examine was finished to know Millennial and GenZ’s consciousness, understanding and consideration for UBI. Zuno General Insurance has been fore fronting the idea of usage-based insurance coverage (UBI) in India for nearly three years now. Zuno General Insurance performed the survey in eight cities – Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Pune, and Ahmedabad, in collaboration with Crownit.

Some of the important thing highlights of the analysis are:

65% respondents really feel that folks in India are protected drivers.

90% respondents wish to get a driving rating that signifies how protected they drive.

70% respondents have sturdy intention to purchase usage-based insurance coverage over different insurance coverage choices.

58% respondents are conscious of usage-based insurance coverage.

76% respondents strongly consider that getting a driving rating will assist enhance their driving abilities.

95% respondents consider rewarding protected driving will positively affect driving habits.

Shanai Ghosh, MD & CEO, Zuno General Insurance, mentioned, “The findings have been extraordinarily insightful and has validated our conviction concerning the potential of UBI in India, encouraging us to proceed investing on this class that we pioneered in 2020.”

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