BYJU’S named as official sponsor of FIFA World Cup Qatar 2022

Ed-tech firm BYJU’S on Thursday stated it has been named as an official sponsor of the FIFA World Cup Qatar 2022.

BYJU’S, by means of this partnership, will leverage its rights to the FIFA World Cup 2022 marks, emblem, and belongings, and run distinctive promotions to attach with soccer followers around the globe, the corporate stated in a statment.

It will even create participating and inventive content material with instructional messages as a part of a multifaceted activation plan.

The 2022 FIFA World Cup is scheduled to happen in Qatar from 21 November to 18 December, 2022.

“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” Kay Madati, FIFA’s Chief Commercial Officer, stated.

Bengaluru-headquartered BYJU’s has places of work in 21 international locations and its merchandise are current in over 120 international locations.

“It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world,” Byju Raveendran, Founder and CEO of BYJU’S stated.