Axis Securities companions with WealthDesk to supply readymade portfolios to customers

WealthDesk and Axis Securities have entered right into a partnership to supply readymade portfolios, referred to as WealthBaskets, to the latter’s over 4 million retail buyers. As per the press launch, the partnership will allow entry to funding and wealth merchandise like direct fairness and ETF-based WealthBaskets from SEBI registered intermediaries.

WealthDesk is an internet-scale funding know-how platform that’s constructing the Unified Wealth Interface (UWI) that may allow retail buyers to take a position throughout cell apps and web sites by means of their broking accounts.

 The customers of Axis Securities can entry wealth merchandise by means of their RING Mobile utility and RING platform. They may also opt-in for SIPs on their premium wealth baskets. Axis Securities customers can put money into wealth merchandise managed by SEBI registered intermediaries, together with the interior analysis crew of Axis Securities. These merchandise might be long-term, short-term, balanced, asset allocation based mostly, thematic, sectoral, and so on. 

Ujjwal Jain, Founder & CEO, WealthDesk, stated, “WealthDesk helps make investing straightforward for thousands and thousands of buyers with broking accounts. As the variety of retail buyers has been rising in India, we at WealthDesk are increasing entry to systematic Wealth Management options by means of our esteemed SEBI registered companions beneath our Unified Wealth Interface (UWI) imaginative and prescient. This will assist a big phase of the retail investor group. Axis Securities has pioneered bank-led broking, which has made investing seamless for thousands and thousands of buyers. With this distinctive partnership, buyers with Axis Securities will take pleasure in clean entry to progressive wealth options in our ecosystem. We are extraordinarily enthusiastic about this partnership.”

Vamsi Krishna, Head – Product and Marketing, Axis Securities, stated, “We are completely happy to collaborate with WealthDesk and prolong entry to a cutting-edge funding know-how platform to our prospects. At Axis Securities, we consistently try to empower our purchasers to take advantage of their investments, and our partnership with WealthDesk is one other step in direction of this endeavour. Through a strong digital platform, our prospects will now have the ability to put money into curated research-based merchandise and luxuriate in seamless wealth options. This tie-up is one other milestone in our journey to make investments easy and accessible to all.”

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