90% buyers choose digital gold to diversify portfolio: Report 

With a rise in digitalization, the share of recent age investments like digital gold has gone up and is slowly paving its manner into the portfolio of buyers, in keeping with a survey by ProtectedGold, a platform accelerating the digital gold ecosystem in India launched right this moment. 

The survey discovered 90% of respondents projected an inclination in direction of digital gold as their most popular selection of funding for diversification of portfolio. Digital gold has gained traction and persons are exploring the danger free, storage proof digital funding choice.

The survey, which aimed to know digital buyers‘ client behaviour and preferences, noticed participation from 1000+ respondents. The common age group of the respondents was between 30-40 years, majorly primarily based out of Metro cities like Mumbai, New Delhi, Pune, Bangalore.

Gold has all the time been thought of a sturdy retailer of worth and a hedge towards inflation. 67% of the respondents stated that they spend money on gold owing to its long run positive aspects

In India, customers throughout age and genders, spend money on gold for functions like gifting, marriage ceremony, non secular connotations, investments, and so forth. 46% of respondents spend money on gold throughout festivities or the wedding season, whereas 26% acknowledged that they spend money on gold on a month-to-month foundation, as per the survey.

With the rising affinities round different digital funding avenues and the Web3 funding ecosystem, like NFT’s and cryptocurrency, buyers are eager to discover this house. However, over 38% of respondents stated that they don’t perceive crypto and 30% are hesitant to speculate on this house

Gaurav Mathur, founder & MD, ProtectedGold, stated, “With the emergence of digitization and new age, millennials are redefining their funding methods. They are shunning conventional investments like bonds, actual property, fairness shares and so forth. in favour of digital choices for a greater and safe future. With this information survey, we witnessed the inclination in direction of new age funding choices amongst buyers. We are additionally very excited to see how digital gold is paving its manner into the portfolio’s of buyers giving us the chance to additional educate and ressaure customers about it being a strategic funding asset.”

ProtectedGold witnessed a whopping 70% progress within the variety of customers within the final 6 months alone and the income numbers have elevated by 300% within the final 3 years with an annual income of 2000 crores ending thirty first March 2022, as per the corporate.

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