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Uddhav Thackeray govt hires company for Ajit Pawar, spends Rs 6 crores

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Uddhav Thackeray govt hires agency for Ajit Pawar, spends Rs 6 crores

At a time when Maharashtra is going through one of many worst disaster within the type of a lethal Covid-19 pandemic, the cash-starved Maharashtra authorities has earmarked almost Rs 6 crore for the dealing with of the social media accounts and to spice up the picture of Deputy Chief Minister Ajit Pawar, experiences Times of India.
According to the experiences, the Uddhav Thackeray-led Maha Vikas Aghadi authorities in Maharashtra on Wednesday promulgated an order for appointing an exterior company to deal with the social media accounts of Deputy Chief Minister of Ajit Pawar. The Maharashtra authorities has allotted Rs 5.98 crore for the publicity of Ajit Pawar via the roping of personal PR businesses.
The approval from the Uddhav Thackeray authorities to make use of taxpayers cash to spice up the picture of Ajit Pawar comes at a time when the Maharashtra Treasury is in dangerous form within the wake of the second wave of Covid-19 within the state that has ravaged the state’s funds.
The order signed by the Undersecretary of the final administration RN Musale stated that the exterior company would deal with Ajit Pawar’s Twitter deal with and accounts on Facebook, Blogger, YouTube, Instagram. The personal company may even deal with the sound cloud, WhatsApp bulletin, Telegram channel and SMS.
DGIPR lacks experience, exterior company to employed for Ajit Pawar’s PR
According to the order issued by the Maharashtra authorities, the DGIPR lacks skilled and technical competence to cope with social media, so it was felt that it could be acceptable if an exterior company have been employed for the aim. The exterior company will likely be appointed in session with the deputy chief minister’s secretariat and Directorate General of Information and Public Relations.
“It will be the responsibility of the external agency to ensure that key decisions and messages reach the people and that they are able to communicate with the DCM on his Twitter handle, Facebook, Blogger, YouTube, Instagram, sound cloud, WhatsApp and Telegram channel,” the order issued by the Maha Vikas Aghadi authorities learn.
The personal PR company will launch selections taken by Deputy CM Ajit Pawar, who holds the Finance and Planning Department into the general public area and the conferences held by him with different departments.
The administration has directed that the exterior company be chosen from an inventory of businesses which might be already on the DGIPR’s panel. It would be the accountability of the DGIPR to make sure that messages on social media are flawless, the order said. According to the federal government notification, will probably be the accountability of the DGIPR to be sure that there is no such thing as a duplication of knowledge launched by the chief minister’s workplace and Dy CM’s workplace.
Last 12 months in July, amidst the lethal pandemic, Chief Minister Uddhav Thackeray had appointed an exterior company for dealing with its social media account.
Meanwhile, a senior bureaucrat has questioned the appointment of an exterior company for the picture makeover of Ajit Pawar. “We have a full-fledged DGIPR with a total staff of nearly 1,200 and an annual budget of Rs 150 crore. Then why do we need an external agency for the promotion of the deputy CM?” the bureaucrat requested.