Snapchat reaches over 200 million month-to-month full of life prospects In India

Visual messaging app Snapchat has crossed 200 million month-to-month full of life prospects mark in India and 120 million of them watch content material materials on the platform, dad or mum company Snap Inc said on Tuesday.

The agency on the occasion launched the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, which will advocate birthday current ideas, plan a go to for a protracted weekend and even advocate a recipe for dinner.

“Today we’re thrilled to announce a milestone of over 200 million month-to-month full of life Snapchatters in India, one in all our principal progress markets globally. Our Indian group continues to utilize Snapchat to particular themselves and enhance relationships with their household and pals,” it said in a statement.

Additionally, more than 120 million Indian Snapchatters watch content across Stories and Spotlight with time spent in India on Spotlight more than tripling. Snap continues to invest in India through a localised platform experience, local content initiatives and partnerships, and a dedicated focus on regional creators via Spotlight and Stories, all helping Snap reach this significant milestone.

The use and creation of Augmented Reality (AR) has resonated with Indian Snapchatters, who often utilise Snapchat AR to celebrate cultural moments. In India, Snapchatters play with Augmented Reality (AR) Lenses over 50 billion times every month, and over 85% of Snapchatters use Lenses to visually express themselves during festive months in India.

The visual messaging app has over 750 million monthly active users globally comprising 90 per cent of users in the age bracket of 18-24 years.

“I’m thrilled to have joined Snap at a time the place the momentum amongst our Indian group has certainly not been stronger. We see unbelievable potential for companions, creators and kinds to assemble communities and corporations on Snapchat, and we couldn’t be additional captivated with our future.

“Young India has particularly valued the healthy and private environment that has been at the heart of our experiences and this will continue to be our focus going forward,” Snap, APAC, President, Ajit Mohan said.

Snap said that now higher than 120 Million Indian Snapchatters watching content material materials all through tales, spotlight (shopper generated content material materials) and partnered content material materials o the app

According to agency’s internal information, Snapchatters in India play with Augmented Reality (AR) Lenses over 50 billion cases every month, and over 85 per cent of Snapchatters use Lenses to visually categorical themselves all through festive months in India.

The agency has started partnering retailers in India to assemble a neighborhood e-commerce ecosystem inside the nation on excessive of its augmented actuality enabled app.

“As the Snapchat community continues to grow in India, Snap is building its team and enhancing its operations with hires across a variety of roles to better serve the Indian Snapchatter community,” the assertion said.

*With inputs from firms 

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