Instagram launches ‘Remix’ characteristic on Reels

NEW DELHI: Instagram guardian Facebook, which has been pushing its quick video format Reels aggressively in India, on Thursday introduced a brand new characteristic Remix for the app. The characteristic provides a approach to document a Reels video alongside a video from one other person. It is much like TikTok’s Duets characteristic, which additionally lets customers react to or work together with one other individual’s video content material whereas creating their very own. TikTok was banned in India in June final yr.

Facebook allowed Indian creators to share their Reels content material on Facebook accounts leading to increased visibility and attain. The was geared toward boosting Reels in scale.

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The characteristic is primarily geared toward making the platform extra linked and fewer passive the place extra customers can collaborate with one another.

With the brand new characteristic, the display splits into the unique reel and the brand new one and customers can begin recording their remix. Once recorded, customers can management the quantity for the unique audio, their recorded audio, and add a voiceover.

Users can monitor remixed content material by way of Instagram’s Activity tab.

“Since the launch of Reels last year, several features have been added to it. This includes extending the recording time limit up to 30 seconds, extending the countdown timer to 10 seconds while recording, and adding options to trim and delete clips from the timeline. There have also been updates to the audio features, where you can now save audio clips, share audio pages, and browse for trending songs,” Instagram mentioned in a submit.

Instagram Reels, launched in July final yr, has discovered traction amongst manufacturers throughout vogue and life-style, magnificence, private care, meals and drinks and journey classes.

Instagram mentioned movies make up for over a 3rd of posts on its platform in India with two out of the 5 songs most shared globally on Reels from Indian artistes.

Reels, in accordance with Instagram, offers a fantastic alternative for creators and types to be found on devoted surfaces, Reels tab and in Explore part. Brands can work with influencers to create content material or their very own Reels content material, which tendencies on Instagram, growing their likelihood to be found. Reels is at the moment free.

Recently, information shared by Indian authorities confirmed that Facebook has nearly double the variety of customers (410 million) than Instagram (210 million) in India.

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