India has become a major player in er innovation, with developers and creators using the technology not just for just for entertainment but as a form of creative and Cultural Exposition. Bobby Murphy, Snap Inc. “
Snap Inc. Is Making Major Strides in India’s Augmented Reality (Ar) space, celebrating the Country’s Rapid Growth as a Hub for Ar Innovation. At the second Annual India Ar Day Event in Mumbai, The company highlighted how India’s ar developer community has expanded by 50 per cent over the last two years, NOW ProduCing More AR LENSS THAN NY OTHAN NY OTHAN NON NON NOW Producing
With over 200 million snapchat users in India interaction with ear more than 80 billion times a month, Snap is committed to Nurturing Creators, Introducing New AR tools, and pusharies of mmers of mmers of mmersives. The Event Showcased Everything from Cutting-Edge Ar Glasses to Brand Collaborations and Developer Training to Support Ar Growth in Smaller Cities.
India’s Growing Ar Ecosystem
India has become a major player in er innovation, with developers and creators using the technology not just for just for entertainment but as a form of creative and Cultural Exposition. Bobby Murphy, Snap Inc.’s cto, Emphahsized that India has become a leading forr, with its creators actively shaping the future of immersive experiences. He highlighted that India now has the highest number of published ar lenses on snapchat, proving the country’s strong creative energy and elementias for ar technology.
Snap’s India Managing Director, Pulkit Trivedi, Noted That The Platform has Seen Significant Engagement in India, with Ar Baking a Key Part of How People Communicate and Expresses He also pointed out that snap’s long-term success in ar depends on fostering a strong development a strong development, adding that the company remains communicated to supporting the creative talent.
To broaden access to ar development, snap has organized over 120 lens Studio Meet-Ups in 2024, Training more than 6,000 ar developers across cities like saurat, coimbatore, rajkot, rajkot, rajkot, and Trivandrum. The company is also collaborating with universities like kj somaiya (Mumbai), Pearl Academy (Bangalore, Mumbai, and Delhi), and Loyola College (CHENNAI) to Equip Students with the Skills with the Skill Point.
Snap’s 5th Gen Ar Glasses Showcased
A Major Highlight of India Ar Day was the introduction of Snap’s fifth-generation spectacles in India. These see-through ar glasses, powered by snap os, provide a new way to experience Ar beyond smartphone screens. Unlike Other Smart Glasses, they are untetered, feature a Built-in Dimmer for Better Indoor and Outdoor Use, and Respond to Both Voice and Hand Controls.
Image Credit: Snap
Snap describes Snap Os as an operating system designed specifically for ar, allowing users to engage with digital overlays in real-world environments. The company believes that this technology will redefine how people interact with ar, making it more seamless and immersive than ever before.
Empowering Ar Creators and Brands
AlongSide Individual Creators, Leading Brands in India are to make their campaigns more engaging and interactive. Companies Such as Nykaa, Myntra, Doritos (Pepsico), Amazon Prime Video, Swiggy, Ajio, and Spotify are alredy using snap’s ar tools to enhance to enhance their digital experiences.
To celebrate India’s ar talent, snap launched the India lens awards, recognizing top creators Across Five Categories:
Best Viral Lens: Perfect Pitch Game By Pratyush Gupta
Best Game Lens: Diwali Game By Krunal MB Gediya
Best Artistic Lens: Ethereal Dress By Xrfx Studio
Best Technical Lens: Domino Pro Lidar By Wasim Ghole
Best festive lens: rang de mohey by jeetesh Singh
The event also showed Inspiring Success Stories, Including that of Persica Picardo, Who Started as an independent lens Developer in 2018 and Later Co-Founded XRFX Studio. She explained how Snap’s lens Studio Helped Her Turn Her Passion INTO A Profession, Allowing Her to Work With Top Brands Like Coca-Cola, Google, and Amazon prime video. She added that in just two years, her team has grown, and the company recently reacted a $ 100,000 rev the Milestone, Proving that AR is Creating Real Career Opportunities for Developers in INDIA.
With snap leading the way, India’s Ar Industry is Evolving Rapidly, Offering New Opportunities for Creators, Businesses, and Consures. As Ar Technology Continues to Advance, India is Well on its way to becoming a global powerhouse in the field.