ChatGPT creator, OpenAI, is collaborating with Mattel, known for iconic brands like Barbie and Hot Wheels, to introduce AI-enhanced toys and games. The first product from this partnership is slated to launch by the end of the year. This venture marks OpenAI’s first-ever partnership with a toy manufacturer. The aim is to integrate OpenAI’s technology responsibly to design AI-powered play experiences for children and families. Mattel will utilize OpenAI’s technologies, including ChatGPT Enterprise, across various aspects of its business, from product development to content creation and design.
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OpenAI and Mattel Unite to Create the Future of Play with AI
By Report Wire