Amazon and Flipkart dominate India’s e‑commerce market, and each has deployed premium subscriptions to attract and keep customers. Flipkart’s newly unveiled Flipkart Black has positioned itself as a direct rival to Amazon Prime. Because the two services charge much the same, many shoppers are still debating which plan they should choose.
**Price Models**
Amazon offers several Prime tiers.
– Monthly plan: ₹299
– Quarterly plan: ₹599
– Annual plan: ₹1,499
– Prime Light: ₹799 for 12 months (with limited benefits)
– Value‑only 12‑month plan: ₹399, focused on discount‑centric shoppers.
Flipkart Black has a single annual price of ₹1,499, but during its debut a promotional price of ₹990 is available.
**Delivery Speed, Deals, and Cashback**
Amazon Prime’s key advantage is its delivery service, providing one‑day or same‑day shipping for an extensive catalogue of products. Members also have early access to sales, exclusive lightning deals, and Prime Day discount periods.
Flipkart Black focuses on monetary rewards. Purchasing items earns users a 5% SuperCoin cash‑back on both Flipkart and Flipkart Minutes, limited to 800 SuperCoins per month. SuperCoins are redeemable as a discount on future purchases.
Additional benefits of Flipkart Black include “Black Deals” on high‑end electronics, extra banking offers during promotional events, and early sale access similar to Amazon’s early‑bird benefit.
An exclusive travel benefit of Flipkart Black is a ₹1 cancellation or rescheduling fee for flights booked through Cleartrip or Flipkart Travel. Amazon Prime provides no comparable travel benefit.
**Multimedia Access**
Flipkart Black rewards subscribers with a one‑year YouTube Premium subscription (value ≈ ₹1,490), granting ad‑free video streaming, offline downloads, background playback, and access to YouTube Music.
Amazon Prime offers a richer bundle: Prime Video (Indian and global movies and shows), Prime Music, Prime Reading for e‑books and magazines, as well as Prime Gaming with in‑game rewards and complimentary titles.
Choosing between them depends on whether your priority is fast and varied delivery coupled with a broader entertainment library (Amazon Prime) or cashback, travel savings, and a bundled premium YouTube experience (Flipkart Black).